Global Head of RazerStore Marketing & Community

at  Razer USA Ltd

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :

Community programs

• Create and implement a comprehensive array of global community programs aligned with RazerStore’s goals and objectives.
• Identify key community trends and insights to continuously optimize engagement and traffic at RazerStore.
• Act as RazerStore brand representative in the gaming communities, embodies company’s values and vision.

Community events

• Design, plan, and coordinate global community events, tournaments, and initiatives at RazerStore.
• Develop and implement promotional campaigns best practices leading up to community events to generate excitement and anticipation.
• Leverage social media, influencers, and other channels to create buzz and drive participation.
• Ensure consistency in brand messaging and visual identity across all community touchpoints.

Event planning and execution

• Develop comprehensive calendar of global RazerStore community events, including tournaments, meet and greet, live streams, watch parties and exclusive product launches.
• Collaborate with regional teams to ensure seamless execution of events, considering logistics, technical requirements, budget, and community engagement.

Reach and partnership

• Closely work with Global Marketing teams to strengthen collaboration with gaming influencers and content creators.
• Forge strategic partnership with universities, gaming club, esports organization to amplify the reach and impact of community events at RazerStore.

Reward community program

• Design and implement reward programs for community members participating in events, fostering a sense of loyalty and appreciation.
• Collaborate with the internal teams to create exclusive in-game items, merchandise, or other incentives for active community involvement.

Social media

• Manage the RazerStore social media, ensuring consistent and positive engagement with the gaming community.
• Implement SOPs to respond community feedback and inquiries in a timely and professional manner.
• Encourage and amplify user-generated content that show cases the community’s experiences with our gaming hardware at RazerStore.

Social and post event analysis

• Conduct thorough post-event analysis, including attendee feedback, viewership metrics, and social media impressions.
• Generate comprehensive reports to assess the success of events and identify areas for improvement.

Pre-Requisites :

• Bachelor’s degree in Marketing, Communications, Business, or a related field with 8-10 years of relevant experience
• Proven experience in community management.
• Demonstrated success in developing and executing community strategies.
• In depth understanding of gaming culture, trend, and the gaming hardware market.
• Familiarity with popular gaming platforms, titles, and emerging technologies.
• Excellent written and verbal communication skills.
• Ability to explain complexes ideas effectively to senior stakeholders.
• Experience in social media platforms and community engagement tools.
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Proven leadership skills in leading a team.
• Ability to guide cross functional teams and collaborate effectively.
• Strong project management skills with the ability to plan, execute, and evaluate community events and initiatives.

Are you game

Please refer the Job description for details