Global Marketing Automation Manager

at  Sandoz

Sandoz is going through an exciting and transformative period as a global leader and pioneering provider of sustainable Generic and Biosimilar medicines.
Now as an independently listed company, Sandoz aims to increase its strategic focus, operate with greater agility, set clearer business objectives, enhance shareholder returns, and strengthen its culture for us, the Sandoz associates. This is an exciting time in our history, and by creating a new and ambitious path, it will provide a unique opportunity for us all, both professionally and personally.
Join us as a Founder of our ‘new’ Sandoz!
As a global market leader in Generics and Biosimilar medicine, Sandoz – now a standalone company - is stepping forward from a position of strength. Those joining Sandoz in the coming months will help shape the future of the company, its growth, innovation, culture and how Sandoz impacts the lives of millions. This role offers a career with genuine impact.

ESSENTIAL REQUIREMENTS:

• Bachelor’s degree in Marketing/Business Administration/Economics/IT. An advanced degree and related accreditations is a plus
• Fluent English (oral and written) is required
• Proven 3-5 years of experience in Marketing Automation management, preferably within the pharmaceutical or healthcare industry.
• Proficiency of Salesforce/SFMC/CRM and marketing automation tools
• Strong digital background and successful track of digital initiatives with demonstrated business impact measured by organizational metrics.
• Strong data analytics and reporting skills.
• Excellent communication and collaboration skills.
• Detail-oriented with a focus on delivering personalized and data-driven marketing experiences.

DESIRABLE REQUIREMENTS:

• Project management experience is a plus
• Additional languages are an advantage

YOUR KEY RESPONSIBILITIES:

• Marketing Automation Strategy:
• Develop and execute a global marketing automation strategy aligned with the company’s marketing objectives, ensuring efficient lead generation, nurturing, and conversion processes
• Campaign Development and deployment
• Collaborate with a Team of Global Digital Marketing Managers to design and execute automated customer journeys, ensuring relevance and effectiveness
• Identify all touchpoints on identification and implementation new customer journey and provide clear interaction plans for multiple markets
• Automation Platform Management
• Oversee the implementation, and management of marketing automation platforms such as Scout (SFDC), Salesforce Marketing Cloud (Journey Builder, Audience Builder, Email Studio) and Pitcher to operationalize customer journeys and streamline marketing operations
• Work with MCM channel operations team to ensure effective and efficient use of global digital platforms including latest best practices, updates or releases including new functionalities and channels
• Performance Analytics
• Monitor and analyze marketing automation performance, providing insights and recommendations for optimization to enhance campaign effectiveness
• Compliance and Data Privacy:
• Ensure marketing automation activities adhere to pharmaceutical industry regulations, including data privacy (e.g., GDPR), and work closely with legal and regulatory teams.
• Training and Support:
• Provide training and support to marketing teams and stakeholders in using marketing automation tools effectively.