Global Marketing Director

at  Natus Medical Incorporated

GLOBAL MARKETING DIRECTOR

The Global Marketing Director will lead the development and execution of comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This role requires a forward-thinking individual with a keen understanding of market dynamics, consumer behavior, and digital marketing trends. The successful candidate will collaborate with cross-functional teams to deliver impactful marketing campaigns, optimize the overall marketing performance, and drive lead generation through effective Salesforce implementation and process improvement. Additionally, the role will have a strong focus on New Product Introductions (NPIs).

QUALIFICATIONS

• Degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in strategic marketing, preferably in a similar industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical skills and proficiency in data analysis tools. Excellent communication and interpersonal skills.
• Creative thinker with a passion for innovation.
• Strong project management and organizational abilities.
• Experience with digital marketing platforms and tools.
• Proficiency in Salesforce CRM and other marketing automation tools.
• Innovation and creativity to create brand new strategies that attract customers and succeed over the competition.
• Ability to lead groups and be decisive.
• Collaborative skills to accept and incorporate ideas into strategies.
• Time management and organization in order to meet strict deadlines.
• Ability to recognize trends and stay ahead of them.
• Proficient with analysis (KPI, win/ loss, sales-related analysis, customer behaviors, etc.)
• Knowledge of digital marketing (PPC, SEO) and campaign creation.
• Track record of managing teams and motivating them to perform.

• Strategy Development
• Develop and implement strategic marketing plans aligned with business objectives.
• Conduct market research to identify trends, opportunities, and competitive landscape.
• Define target market segments and create tailored marketing approaches.
• Set clear, measurable goals and KPIs for marketing initiatives.
• Campaign Management
• Oversee the creation, execution, and analysis of multi-channel marketing campaigns.
• Ensure consistency and alignment of messaging across all marketing channels.
• Collaborate with creative teams to develop compelling content and promotional materials.
• Manage budgets, allocate resources effectively, and optimize spending for maximum ROI.
• Digital Marketing
• Drive digital marketing efforts, email marketing, social media, and content marketing.
• Utilize data analytics to track performance, measure effectiveness, and inform strategic decisions.
• Brand Management
• Strengthen and maintain the company’s brand identity and positioning.
• Develop and implement brand guidelines to ensure consistency.
• Monitor and manage brand reputation across all platforms.
• Owns the Natus brand guidelines and deployment of Natus’ evolutionary brand positioning globally.
• New Product Introductions (NPIs)
• Lead marketing strategies for new product launches.
• Coordinate with sales and product management teams to align marketing efforts with product features and benefits.
• Develop go-to-market strategies, including promotional plans and sales enablement materials.
• Lead Generation
• Develop and execute lead generation strategies to drive new customer acquisition.
• Utilize various marketing channels and tactics to capture and nurture leads.
• Implement and optimize lead scoring and nurturing processes.
• Salesforce Implementation
• Oversee the implementation and optimization of SalesForce CRM to support marketing and sales efforts.
• Ensure integration of SalesForce with other marketing tools and platforms.
• Train and support team members on SalesForce best practices and usage.
• Process Improvement
• Identify and implement process improvements to enhance marketing efficiency and effectiveness.
• Leverage data and insights to continuously optimize marketing processes and strategies.
• Foster a culture of continuous improvement within the marketing team.Team Leadership
• Lead, mentor, and develop a high-performing marketing team.
• Foster a collaborative and innovative team culture.
• Provide regular feedback and conduct performance evaluations.
• Stakeholder Collaboration
• Work closely with sales, product development, and customer service teams to align marketing strategies with business goals.
• Build and maintain relationships with external partners, agencies, and vendors.