Global Marketing Manager

at  WaterWipes

EXPERIENCE AND QUALIFICATIONS:

• 8+ years brand marketing management experience FMCG
• Innovation Project Management or working on Innovation project teams as a brand lead.
• Brand Packaging Development & Experience working with Packaging Design agencies.
• Marketing Degree Level qualification.
• Experience in research/insights application to marketing solutions.
• Demonstrated end-to-end brand communication platform development experience.

SOFT SKILLS

• Strong presentation skills.
• Strong collaborator.
• Growth mindset and strong problem-solving skills.
• Excellent project planning/time management.
• Ability to work in a fast-paced environment.

ROLE OVERVIEW:

Supporting the development of our ‘Beyond Baby’ Portfolio, strategic direction, brand creation and activation toolkit solution. Be the champion for the ‘Beyond Baby’ portfolio in WaterWipes.
Working closely with the Innovation team and NPD Project Teams this role will act as the ‘Global Brand’ Lead for new NPD projects to ensure our Innovation is on Brand, the strategic direction is aligned with ‘Brand’, the necessary planning/activation tools are in place and coordinate deployment with our regional brand teams.
This role will also support the evolution and development of our current Beyond Baby portfolio (Adult Care, OTG and Hydrating & Soothing Clean), ensuring we deliver on our strategic growth objectives.
Close coordination and planning with key internal stakeholders: Brand (Global and Regional), Innovation, Commercial, Category and Shopper, Technical and Production, Finance.

Lastly, this role will oversee specific Brand Innovation workstream projects in two areas:

• Brand Format/Packaging Evolution: how can the brand team support further differentiating and driving a premium for WW products through format innovation and packaging strategy.
• Brand Rate of Sale Activation: Lead the development of Brand Promotion campaigns that integrate with our global platforms (On-Pack/Digital etc.)

ROLE DELIVERABLES:

• Deliver NSV and Strategic Brand Growth Targets for the Beyond Baby Portfolio.
• Support successful NPD launches acting as the consumer champion to deliver insight led, relevant and distinctive new product/brand propositions to unlock the aligned life stage/need state opportunity.
• Develop winning brand activation solutions for our existing ‘Beyond Baby’ portfolio.
• Working with our Insights team to find the required research plan to deliver consumer data led validated solutions.
• As a member of the Global Brand team, ensure we have an integrated/coordinated portfolio approach.
• Co-ordinate with the Commercial Operating Excellence function (Shopper/Category) and the regional marketing teams (EMEA/Americas) to deliver activation plans that are consistent with strategy but understand and deliver for local strategic market and customer growth opportunities.
• Lead format/packaging and Global promotion activation innovation finding new packaging formats and rate of sale unlock platforms for our total portfolio (Baby and Beyond).
  This is not an exhaustive list and may be subject to change and amendment.