Global Marketing Program Manager (m/f/d) - Vacuum and Certified Pre-Owned S

at  Agilent Technologies Inc

JOB DESCRIPTION

Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise. Agilent enables customers to gain the answers and insights they seek - so they can do what they do best: improve the world around us. Information about Agilent is available at www.agilent.com
This is your opportunity to join the Global Marketing Programs team – a high-performance team that brings new products, services, and breakthrough marketing approaches into the market faster and more efficiently than ever before at Agilent Technologies.
This individual contributor position offers the opportunity to blend your business, creative and technical savvy to develop and manage marketing programs for the Vacuum and Certified Pre-Owned Instrument Divisions, to drive growth and improve our customers’ experience with Agilent. This involves working across multiple functions and geographies to lead cross-functional teams in marketing program identification, development, and execution for the portfolios’ successful promotion and revenue growth.
The position requires strong marketing program and campaign design skills, including an ability to understand customer needs and translate these needs into successful marketing programs and campaigns that drive revenue growth and add a new dimension to customer interactions with Agilent.

QUALIFICATIONS

• Undergraduate degree in Marketing, Business, Chemistry or Biological Sciences or equivalent degree, along with 10+ years of relevant experience
• Minimum of 7 years of demonstrated results in a commercial marketing role
• Experience developing B2B marketing programs and campaigns to drive demand for new and existing products targeting scientists/labs in targeted markets
• Demonstrated results orientation, including developing fact-based and business goal focused plans that align with strategic objectives
• Effective project management and organizational skills
• Shown ability to understand the needs and buying influences of a scientific target audience
  On a personal level you have strong oral communication skills, clear and compelling writing skills and strong presentation skills. Your ability to work collaboratively with a diverse group of individuals cross-organizationally makes you stand out. And last but not least, you like to take the initiative and have a creative mind.

• Crafting innovative marketing program strategies to capture market share for Vacuum and Certified Pre-Owned Products
• Collaborating with Regional Marketing Program Managers, and field and channel partners to analyze related competitive information, and market and customer data; facilitating effective program development that meets multi-regional needs; ensuring global efficacy of programs and alignment
• Collaborating with product managers and marketing communications professionals to develop strategic product messaging and positioning that is translated into marketing collateral, promotion, and commercialization plans
• Performing financial analyses and building cases for programs; Identifying target audiences and offers for a program; Working with marcom to develop the program plans and the appropriate MarCom mix; define content requirements for programs
• Measuring and evaluating the short- and long-term impacts and return on investment of programs. Implementing corrective actions and continuous improvement of program strategy & design, as required