Global Marketing Specialist

at  Thermo Fisher Scientific

FUNCTION DESCRIPTION

The Brand Strategy & Marketing Operations team develops and improves the brand’s prominence among customers and identifies brand marketing opportunities, ensuring the brand identity is seamlessly implemented across all marketing campaigns and events.
The team manages marketing projects and maintains relationships with external vendors and internal content systems, used to enable and deploy downstream marketing programs. This includes digital asset management and content review tools, marketing asset deployment, and sales enablement.
The team coordinates global congresses and customer events at our Centers of Excellence in Freiburg and Uppsala, collaborating with other marketing teams.

THE REQUIREMENTS:

Experience and skills:

• A minimum of a Bachelor’s degree is required, preferably within Project Management, Marketing, or Business Administration
• A few years of experience and examples of accomplishments in marketing/marketing communications, ideally within IVD, healthcare or life-science markets is required.
• Previous experience implementing marketing activities according to strategic plans
• Proven understanding and knowledge of marketing processes and operations, including experience of digital asset management, adobe work front and brand implementation.
• Proven track record of successfully managing multiple projects in a fast-paced marketing environment, ensuring timely completion and adherence to budget constraints.
• Proficient in English

THE ROLE:

As a Marketing Specialist, you will assist in crafting and implementing global marketing campaigns to raise product awareness and generate demand. The role requires strong execution skills in marketing tactics and MarTech tool management, with the ability to work autonomously.

MAIN TASKS AND RESPONSIBILITIES:

• Support Downstream Marketing colleagues to implement tactics and activities as defined in prioritized global marketing programs
• Maintain MarTech processes and tools to manage and deploy marketing programs including drafting & enforcing tool policies
• Assess, build, and implement training programs and content for IDD Marketing staff to ensure accurate utilization of our MarTech tools, optimize tool usage, and handle information in compliance with regulations.
• Assist in the execution of global marketing program deliverables based on defined strategic marketing plans.
• Work with external agencies and internal partners to drive the completion of marketing materials, including sales tools (e.g., fliers, brochures), white papers, videos, webinars, customer presentations, etc.
• Regularly monitor & evaluate marketing program results and help make recommendations for plan improvements.
• Help drive sustaining marketing activities for the effective communication of existing products, including updating marketing materials and other engaging content as needed.
• Collaborate with agencies, writers, and other strategic partners
• Handle marketing expenses in line with budget, forecast results and reconcile discrepancies
• Ensure alignment with Thermo Fisher corporate brand positioning and guidelines
• Ensure marketing tools meet regulatory, legal, and brand alignment requirements