Global Product Marketing Manager

at  Ceva Logistics

CEVA Logistics provides global supply chain solutions to connect people, products and providers all around the world. Present in 170 countries and with more than 110,000 employees spread over 1,500 sites, we are well on our way to achieving our vision: to be a Top 5 global 3PL.
We believe that our employees are the key to our success. We want to engage and empower our diverse, global team to co-create value with our customers through our solutions in contract logistics and air, ocean, ground, and finished vehicle transport. That is why CEVA Logistics offers a dynamic and exceptional work environment that fosters personal growth, innovation, and continuous improvement.
DARE TO GROW! Join CEVA Logistics, and you will be part of a team that values imagination, encourages boldness and exemplarity, and is committed to excellence in everything we do. Join us in our mission to shape the future of global logistics as we become a global leader in the logistics industry. As we continue growing at a fast pace, will you “Dare to Grow” with us?

Offer design & development: development and update of offers and sector-dedicated know-how in order to support the implementation of network solutions

• Development of the value proposition and specific features
• Analysis of the associated operational process and transcription for the customer
• Development of an ad-hoc business model
• Development of associated marketing and communication tool

YOUR ROLE

As part of the product marketing team, you contribute to the growth of the sectors/products you have in charge by developing value-added offers and ensuring their deployment, business launch and performance follow-up. You will therefore be in close contact with the sectorial sales teams and the product teams for the development of offers, but also with the communication, operational marketing and training teams for their deployment.
You will develop a customer listening approach through workshops and customer interviews to ensure the need and interest in the new offers to be developed/developed.

WHAT ARE YOU GOING TO DO?

• Offer design & development: development and update of offers and sector-dedicated know-how in order to support the implementation of network solutions

• Development of the value proposition and specific features

• Analysis of the associated operational process and transcription for the customer
• Development of an ad-hoc business model
• Development of associated marketing and communication tools

Development of the product and sector marketing strategy with the development of annual marketing plans with the leaders of the relevant sectors and products. Quarterly review. Support in the development of the sales and marketing development roadmap.
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Offer’s sourcing, awareness & idea generation: close collaboration with regional marketing and market intelligence to source offers needs, organization of client workshops or focus groups to analyse the needs of clients, development of potential offers ideas

• Offers launch: liaising with communication team, organization and steering of external communication and client campaigns
• Offers’ performance follow-up
• As part of a client-focused program: organisation of dedicated client workshop to showcase, implement new offers