Global Product Marketing Manager

at  Emerson

This Global Product Marketing Manager will spearhead new business growth through strategic front-end marketing initiatives and lead generation, focusing on launching new products and driving sales engagement across a large matrix organization. The ideal candidate will be adept at crafting compelling marketing campaigns, driving leads through the sales funnel, and collaborating with cross-functional teams to align product development with market needs and sales objectives!
This role is open to applications at any Emerson location in Europe, close to a major international airport.

PREFERRED QUALIFICATIONS THAT SET YOU APART:

• Proven track record in successfully launching products and driving business growth;
• Strong understanding of lead generation and sales processes in sophisticated, matrix organizations;
• Excellent communication and presentation skills, with the ability to influence collaborators at all levels;
• Data-driven approach with experience in marketing analytics and performance tracking;
• Proficiency in marketing automation and CRM tools;
• Ability to work optimally in a fast-paced, cross-cultural environment.

IN THIS ROLE, YOUR RESPONSIBILITIES WILL BE:

• Develop and implement strategic marketing campaigns to launch new products and drive adoption across global markets;
• Generate high-quality leads and champion them accordingly in collaboration with sales and business development teams;
• Build compelling marketing collateral, including presentations, product datasheets, and digital content to support lead generation efforts;
• Analyse market trends, customer needs, and competitive landscape to inform product positioning and messaging;
• Collaborate with teams to ensure alignment between product development, marketing strategies;
• Conduct customer research and capture insights to refine product offerings and marketing approaches;
• Handle relationships with key collaborators across the organization, including sales, business development, and product teams;
• Track and report on key performance indicators (critical metrics) related to marketing campaigns, lead generation, and sales conversion.

FOR THIS ROLE, YOU WILL NEED:

• 5+ years of proven experience, preferably in a global B2B environment;
• Experience with new product introduction and product marketing is an advantage;
• Ability to travel as needed (up to 20%);