Global Social Media Content Strategist

at  Caterpillar

WHAT YOU HAVE (SKILLS & EXPERIENCE)

• Progressive work experience in roles leading/managing social marketing and content efforts.
• Experience working on large/complex digital marketing initiatives and/or working with large brands/complex organizations.
• Promotion & Marketing Communications: Experience leading or managing CX/UX strategy efforts, digital marketing strategies, communication and content strategies, website development, email marketing, marketing automation, and/or digital analytics.
• Collaboration: Experience developing and managing programs, leading cross-functional teams, and working across internal and external business partners.
• Vendor/Supplier Management: Demonstrated experience leading, deploying and enhancing successful customer-facing websites or comparable digital channels.
• Strategic Thinking: A deep understanding of each social channel and why/how different target audiences use them, as well as knowing how to translate the brand’s positioning.
• Effective Communication: Always focused on matching the right message to the audience; Ability to take complex digital concepts and translate into language appropriate for executive leadership, management and project team members.
• Creativity: Experience developing and delivering persuasive presentations, recommendations, proposals and business cases that inspire action.