Go-to-Market Content Marketing Specialist, Merchant Services

at  Lloyds Banking Group

End Date
Wednesday 07 August 2024
Salary Range
£0 - £0
We support flexible working – click here for more information on flexible working options
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Job Description
JOB TITLE: Go-to-Market Content Marketing Specialist, Merchant Services
LOCATIONS: London, Basildon, or Bristol.
HOURS: Full-Time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites
About This Opportunity
In our pursuit of ambitious growth targets, we recognise the need for agile, intentional, and creative content that sets us apart and drives demand. We’re seeking a skilled Go-to-Market (GTM) Content Marketing Specialist to elevate our campaigns, collateral, and PR efforts.
Role Purpose:
As the GTM Content Marketing Specialist, your primary responsibility will be to create demand-generation-focused content for the Merchant Services business within Lloyds Banking Group. Your writing skills will help establish our brand association with payments acceptance, enhance demand generation, and elevate customer engagement.
You’ll collaborate closely with GTM marketing managers, product teams, PR, social media, and brand marketing teams. Your work will span content syndication programmes, writing for social media, blogs, email campaigns, press releases, and paid acquisition initiatives. Our goal is to strategically position and differentiate ourselves in the market, and your role will be pivotal in achieving our lead generation objectives.

Key Responsibilities:

• Plan, research, and deliver a well-curated Merchant Services content mix across various channels and tactics.
• Execute content activities that align with major product launches and acquisition marketing initiatives.
• Craft intentional copy for our target audience, spanning both Enterprise and small to medium businesses.
• Understand how to write for a diverse B2B audience, including decision-makers, influencers, and recommenders.
• Reporting Structure: You’ll report directly to the Director of GTM Marketing, Merchant Services, and collaborate closely with other members of the marketing organization.

About Us
Like the modern Britain we serve, we’re evolving. Investing billions in our people, data and tech to transform the way we meet the ever-changing needs of our 26 million customers. We’re growing with purpose. Join us on our journey and you will too…

What You’ll Need

• Solid content writing experience (2-3 years equivalent).
• Relevant experience in B2B marketing with experience in payments and fintech an added advantage
• Expertise in copy writing with an understanding of writing for various channels as social, web, media is necessary
• Content writing skills with proficiency in English is a must.
• Proven expertise in writing for digital is needed. SEO knowledge will be an added advantage.
• Strong analytical skills with ability to quickly understand and learn complex subjects
• Ability to work with a matrix reporting structure across a global organisation
• You can thrive in a high pressure environment, are solution driven and are outcome driven.
• Willingness to learn, grow and pull up your sleeves to get the job done!

Join us in shaping the future of Merchant Services at Lloyds Banking Group!
About Working For Us
Our focus is to ensure we’re inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups. We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 28 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

This is a once in a career opportunity to help shape your future as well as ours. Join us and grow with purpose.
At Lloyds Banking Group, we’re driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you’ll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you’ll have many opportunities to learn, grow and develop.
We keep your data safe. So, we’ll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We’ll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We’re focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference

• Plan, research, and deliver a well-curated Merchant Services content mix across various channels and tactics.
• Execute content activities that align with major product launches and acquisition marketing initiatives.
• Craft intentional copy for our target audience, spanning both Enterprise and small to medium businesses.
• Understand how to write for a diverse B2B audience, including decision-makers, influencers, and recommenders.
• Reporting Structure: You’ll report directly to the Director of GTM Marketing, Merchant Services, and collaborate closely with other members of the marketing organization