Go-To-Market Lead

at  Vodafone

WHO YOU ARE

• 5+ years’ experience in dealing with B2B customers across the different segments
• 3+ years’ experience in the Digital technologies space
• A good balance of experience across Product / Portfolio management, Commercial Management and Marketing
• Ability to lead diverse, cross-functional, global teams
• Ability to work with strategic partners
• Relationship building skills within a complex matrix structure with good communication skills for dealing with internal and external stakeholders
• Self-motivated, ambitious and innovation hungry.
• Significant Experience in Telecoms and/or IT managed service and/or SaaS companies

NOT A PERFECT FIT?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

WHO WE ARE

You may have already heard of Vodafone - We’re a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.
As part of our global family, whether that’s Vodafone, Vodacom or _VOIS, you’ll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.
Together we can

ROLE PURPOSE

The “beyond connectivity” (i.e. B&C ) portfolio is a key component of the Vodafone Business strategy and is going distributed through different channels in all the relevant Vodafone Markets with a coverage of SOHO and SME segment as well than Corporate and MNCs . We require an experienced Go To Market manager to execute the Market Acceleration activities for the Larger customer segments, including private and public sectors, for our Global B&C portfolio that will combine the knowledge of the underlying products and proposition, the customers’ buying behaviours, with the sales and marketing practices to define and execute pipeline, demand and performance acceleration campaigns. The role has a global scope and existing knowledge of one or more of the VB markets is a plus.
The Market Acceleration lead will be responsible to support the launch and the sales acceleration of products and propositions. By using their existing skills or learning new arguments they will proactively identify and design demand acceleration campaigns.

Main activities are:

• Building and driving sales campaigns – define and drives the execution on quarterly campaigns with the OpCos to achieve financial targets
• Build a content structure guideline and repeatable ‘Campaign in a Box’ in multiple geographies, providing contents to the marketing function for the campaign activation also through the vodafone digital channels
• Define offer contents and manage campaign profitability for the Corporate and MNC segment accordingly with the defined budget
• Intervention Plans to align the performance to the targets

You will be ambitious and innovation hungry with a customer first and people-oriented mindset. You will have a good balance of portfolio, commercial and marketing acumen and be an inspiring leader that can help drive this business forward for Vodafone.

WHAT YOU’LL DO

• Define and Drives Quarterly campaigns plans with the OpCos, Marketing, Proposition and Portfolio
• Create Demand Gen frameworks / guidelines
• Drive commercial performance by delivering actionable insights to improve effectiveness and increased ROI of all GTM activities
• Work with key GTM Design to create joint-growth plans
• Work closely with Sales, Marketing, Portfolio across Group and OpCos to define and drive joint Business Plans