Google Ads Media Buyer

at  Genflow

JOB OVERVIEW

• Date Posted: Posted 1 day ago
• Location: Cape Town, Western Cape
• Job Title: Google Ads Media Buyer
• Salary: R18,224
• Education Level: Certificate
• Job Level: Intermediate
• Minimum Experience: 1 - 3 Years

IDEAL SKILLS + EXPERIENCE:

• Proven experience as a Google Advertising Specialist or similar role, with a strong portfolio of successful Google Ads campaigns.
• In-depth knowledge of Google Ads, including search, display, video, and shopping ads.
• Proficiency in Google Analytics and Google Tag Manager, amongst other relevant analytics and reporting tools > an ability to pull, interrogate, report and draw actionable insight from the data is an absolute must!
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to develop compelling ad copy and creative assets.
• Strong organizational skills and attention to detail.
• Previous experience working in an agency across a portfolio of clients, and in a client-facing role is preferable, as ability to communicate and present to clients is important

THE ROLE

The Google Ads Media Buyer will be responsible for managing and optimizing our Google Ads campaigns to achieve our marketing and business objectives. This role requires a deep understanding of Google Ads, including search, display, video, and shopping ads, as well as a proven track record of driving performance through data-driven strategies.
You will manage google paid advertising campaigns across a portfolio of 8-12 different brands, across a range of product categories including: energy and productivity drinks, women’s activewear, men’s clothing, nutritional supplements, fitness subscription apps and course and community platforms.
The role reports into the Head of Growth for Genflow, and you would be working alongside other channel experts to launch new campaigns, and optimise and scale existing campaigns to grow the brands’ audiences and sales profitably.

KEY RESPONSIBILITIES:

• Campaign Management: Create, manage, and optimize Google Ads campaigns across various formats (search, display, video, shopping) to maximize ROI and achieve business goals.
• Reporting: Generate detailed reports on campaign performance, providing insights and actionable recommendations to improve ROI and drive business growth.
• Keyword Research: Conduct thorough keyword research to identify high-performing keywords and phrases, ensuring effective targeting and ad relevance.
• Ad Creation: Develop compelling ad copy, creative assets, and landing pages that align with campaign objectives and target audience preferences.
• Performance Analysis: Monitor and analyze campaign performance using Google Analytics, Google Ads dashboard, and other tools. Generate regular reports on key metrics, trends, and insights.
• Budget Management: Manage and allocate advertising budgets effectively to maximize performance and minimize cost per acquisition (CPA).
• A/B Testing: Implement A/B tests for ads, landing pages, and bidding strategies to continually improve campaign performance.
• Audience Targeting: Develop and refine audience targeting strategies, including remarketing and custom audience segments.
• Competitive Analysis: Conduct competitive analysis to stay informed about industry trends, competitor strategies, and market opportunities.
• Collaboration: Work closely with the marketing team, designers, and content creators to ensure cohesive and effective campaign execution.