Google Ads Senior Specialist

at  WellTech

OVERVIEW

Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.
With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.
We seek an experienced and analytical Google Ads Senior Specialist to join our team. The Google Ads Senior Specialist will build and manage highly impactful Google Ads acquisition campaigns and have an enthusiasm for testing growth opportunities to drive conversions, revenue, and ROI. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with team members and stakeholders are some of the key skills we are looking for. This is an exciting opportunity to leverage a $1M+ budget and have a meaningful impact on the performance of the company.

• Manage multi-million $ SEM budgets optimizing towards long term scale and profitability
• Manage and optimize best-in-class Google Ads and Microsoft Ads campaigns across various placements, including Google Search, Google Display Network, Demand Gen, Pmax, YouTube and other to achieve business goals
• Analyze campaign performance data and onsite and funnel metrics, identify trends, and provide actionable insights to ensure pacing to targets whilst driving incremental business growth
• Set the strategy and roadmap for scaling paid acquisition campaigns efficiently, while prioritizing effectively
• Plan and implement experiments incl. A/B & MVT tests of campaign variables to increase the efficiency of campaign budgets and drive ROI improvements
• Recommend creative and landing page strategies and consult on creative and landing page optimizations
• Track KPIs to assess performance and efficient execution of KPI and communicate performance and recommendations for continuous improvement to the relevant business stakeholders
• Conduct regular competitive research and analysis to identify performance growth points
• Actively collaborate with colleagues from other teams (creative, product etc.) to achieve performance goals and maximize ROI
• Maintain partnerships with paid search ad vendors (e.g. Google & Microsoft) and stay up-to-date with industry trends and best practices in Google Ads, and share insights with the team to improve overall performance