Graphic Communication Co-worker

at  IKEA

Job ID: REF5524D
Date posted: 30/09/2024
Company description
The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.
We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.
We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

Job description

• Use graphic communication competence to strengthen the uniqueness and consistency of the IKEA identity in in-store and digital communication by applying the principles of IKEA visual and verbal identity.
• Actively contribute to the department action plan with initiatives that will grow the business and support long-term profitability and execute the agreed plans in close cooperation with other functions.
• Plan, implement and evaluate in-store and digital communication to ensure that it conveys the benefits of the IKEA Concept as well as completes and enhances range presentation by using proven solutions, best practices, guidelines and national directions.
• Actively contribute to developing, implementing and evaluating in-store and digital communication strategies that support a convenient shopping experience by using knowledge about life at home and shopping behaviour in the local market.
• Respect routines and responsibilities, work together with the Com&In team and other functions in the store, act quickly to exploit commercial opportunities and understand the impact of your actions on the financial results.
• Secure visual balance and consistency, quality and simplicity, cost-efficiency and sustainability in producing and implementing in-store and digital communication.
• Stay up to date with knowledge about home furnishing, communication and retail design trends to follow creative directions that inspire and surprise store visitors through the IKEA visual and verbal identity.
• Keep visitors in mind and minimise disruption when working on the shop floor.

Qualification

KNOWLEDGE

• Range presentation the IKEA way (store media, display techniques, store layout).
• Home furnishing the IKEA way. Store communication the IKEA way.
• Understand life at home in the local market and the outcome of market research, e.g. IKEA Customer Satisfaction Survey, IKEA Brand Capital.
• Good knowledge of trends that influence home furnishing and communication.
• Commercial calendar and store activities.
• The work method for presenting the IKEA range. IKEA mechanical sales system.
• The IKEA Concept and IKEA Brand objectives. IKEA visual and verbal identity.

CAPABILITIES

• Ability to combine commercial, aesthetic and practical skills.
• Ability to generate, visualise and present new ideas.
• Ability to work together with others in a team.
• Confident in approaching and communicating clearly with different people in various situations.
• Have a flexible and hands-on approach to responsibilities as well as the ability to meet set deadlines.

Please refer the Job description for details