Graphic Designer

at  Baycrest

QUALIFICATIONS:

• Bachelor of Arts in graphic design or equivalent required
• 5+ years in a mid-senior level graphic design role
• A strong portfolio demonstrating conceptual thinking, breadth of projects and execution of design. Only candidates with a portfolio will be considered
• Expert-level knowledge and use of Adobe Creative Suite, Microsoft Office (i.e. Photoshop, Acrobat, InDesign, Illustrator, After Effects, Animate, PowerPoint, Word, Excel). Working experience with Premiere Pro is an asset
• Agency experience required or demonstrated experience serving multiple clients across industry verticals, with analytical ability
• Strong technical knowledge of the multimedia production process: print (offset and digital), digital, including photography, illustration and animation. Some video creation/editing is an asset. Strong knowledge of social media platforms and design specifications
• Knowledge of the most current trends, technologies and platforms (tools, trends, channels, media), including use of AI in workflows
• Experience in print magazine design and packaging is an asset
• Proactive and collaborative, with exceptional communication skills with a knack for clarifying creative requests and an openness to receive and act upon feedback for iterative improvement
• Demonstrated organizational and technical skills (with design systems) and the ability to prioritize projects and pivot as necessary under tight timelines
• Demonstrated practice of self-initiated continuing education and self-improvement in the area of design
• Experience in the Ontario healthcare marketplace or working for a charitable organization an asset

ROLE SUMMARY:

The main purpose of the Foundation Marketing Department is to develop and implement strategies to solicit funds from and steward all donors and supporters in order to help the Baycrest Centre to fulfill its mission to defeat dementia.

RESPONSIBILITIES:

• Identifies, develops, fulfills marketing material opportunities and projects that support the objectives of all Baycrest Foundation departments and/or programs/services and ensures materials adhere to the Baycrest graphics standards.
• Expertly produces a diverse range of deliverables – reports, newsletters, invitations, programs, proposals, videos, animations, email and social graphics, direct mail, signage, logos, branding, for traditional and digital media.
• Translates complex information into easy to digest graphic communications.
• Collaborates with cross-functional teams, including marketing, sales, creative agencies, to ensure design consistency and accuracy across different channels and platforms.
• Meets, discusses and identifies the needs required for each design item then works independently and/or with colleagues to bring to fruition.
• Collaborates and ensures schedules, timelines and production requirements are maintained for each project.
• Regularly stay on top of trends in branding, marketing, advertising and technologies, including AI to ensure innovative designs are developed while maintaining brand integrity and uniformity across Baycrest properties.
• Continually searches for ways to integrate AI into workflows and design projects to streamline various design activities, while maintaining brand standards.
• Ensure materials adhere to the Baycrest graphics standards.