Group Loyalty CRM Manager

at  Lagkagehuset

Are you our Group loyalty crm manager at Lagkagehuset / Ole & Steen?
Given our growth in digital sales through our loyalty program in Denmark, UK and US we are looking for a Group loyalty crm manager to strengthen our loyalty organization. The role will be responsible for creating and executing engaging customer journeys across platforms (app, email, web, social media, in-store) through our martech solution, Bloomreach Engagement aka “Exponea”. The role will also be responsible for evaluating and analyzing our loyalty program development and activities.
What’s in it for you?
You will be part of a small and agile team, working across the entire organizations departments. The culture holds a vibe of a “startup” characterized by a rapid transition from idea to action. Your opinion will be heard, and you will be involved in tactical brainstorms, strategic decisions and development tasks to form the best future digital version of Lagkagehuset – Ole & Steen. We aim to be market leading within “martech and retail” and the growth targets for digital sales is equally ambitious. Your part and role in that journey is crucial for success.

EXPERIENCE:

• 3+ years of experience working with data and reporting and within Bloomreach Engagement suite
• Proven customer understanding and knowledge of marketing communication channels
• Experience and understanding from retail marketing
• Experience from working with digital customer journeys and in driving customer loyalty and frequency
  We truly appreciate a high energy and positive attitude. We would love to attract you, who believe in having fun while working hard, to share our fantastic products to the rest of the world.

APPLICATION

Sounds like you? Then send us your resume & application, outlining why you are the one who will ensure our success.
We are looking forward to hearing from you. We are reviewing applications on a continuous basis and are looking to fill the position as soon as possible. If any questions please contact Head of Group Digital; Søren Bo Steendahl sst@lagkagehuset.dk

Create, execute, and optimize customer journeys in Exponea, using detailed analysis of campaigns and segments to improve performance

• Manage KPI tracking for the overal loyalty program and evaluate its financial performance
• Develop and implement new ideas and initiatives to enhance the loyalty program, including optimizing click rates (CRO) for loyalty communication
• Collaborate with Brand and Communication teams to align activities and ensure consistency
• Share best practices across markets

As a Group loyalty crm manager you will help provide insights on how and where to optimize, which split-test to run on a weekly basis, which product is fit for which markets and segments, and so forth. You will head up the role, with the flexibility to set up processes as you think best, in collaboration with Loyalty, Brand - Communication and Business Development.

We hope that you have:

• Strong data analysis and reporting skills, with proficiency in Excel and an up-to-date understanding of digital marketing.
• Communication skills in both Danish and English, with a keen attention to detail and strong multi-tasking abilities
• Structured, proactive, and comfortable working in a fast-paced environment, with a natural drive to solve problems as they arise
• Innovative and solution-oriented, able to address technical challenges and contribute effectively to cross-functional teams across markets
• Self-starter with a positive attitude, results-driven, and focused on achieving goals and commitments