Group Manager, Global Sales Play & Integrated Marketing

at  Zendesk

Job Description
As the Senior Manager of Global Sales Plays & Outbound Marketing at Zendesk, you are the marketing leader driving sales plays, and outbound sales-focused content globally. Your mission is to create high-performing global sales plays and campaigns that drive business outcomes.

BASIC QUALIFICATIONS:

• 10+ years of marketing experience in B2B SaaS
• Experience leading teams to own end-to-end execution of global sales and campaign materials, collaborating with sales leadership to prioritize work for impact.
• Experience building measurement and feedback loops for qualitative and quantitative insights in a test, learn and improve approach.
• Ability to synthesize persona, competitive and product intelligence into simple & clear materials
• Ability to use data insights to optimize marketing performance
• Strong communication skills across all levels, from marketing and sales professionals to executives
• Experience collaborating across multiple internal teams and departments and building effective relationships to influence change
• A bias for fast but thoughtful action, results, and delivery with a high-quality bar
  Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
  Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

THE INTELLIGENT HEART OF CUSTOMER EXPERIENCE

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request

WHAT YOU’LL BE DOING

• Sales Play Leadership: Be the marketing lead on sales plays, driving the cross-functional strategy and alignment to global campaigns, as well as owning end-to-end execution. Your role is to support the selling process in measurable ways, improving business outcomes: pipeline, time to close and win rates.
• Cross-team Collaboration: Work across product marketing and sales teams to infuse compelling positioning and messaging into sales plays in ways that differentiate our products in the marketplace and creates clarity for sales teams. You will collaborate to simplify persona, competitive and product intelligence.
• Global Partnership: Collaborate with regional marketing teams to develop/evolve sales plays and outbound sales content in alignment with regional needs and global campaigns.
• Measure & Optimize: Develop a data-driven approach to measuring performance and impact of Sales Plays and global marketing campaigns. Create feedback loops with sales using both qualitative and quantitative insights to enable your team to test, learn and improve results over time.
• Content Governance: Establish guidelines for content creation and maintain a global library of sales and marketing content to ensure alignment across regional and global sales/marketing teams.

WHAT YOU BRING TO THE ROLE

• Highly organized and self-motivated
• Excellent communication and cross-functional collaboration skills
• Highly data-driven
• Strong curiosity and analytical mindset
• Deep understanding of Marketing, Sales, and BDR/SDR team dynamics.
• Experience with demand generation strategies