Group Marketing Manager

at  KDM Hire Ltd

Are you as passionate about marketing as we are? Our Marketing team is growing and we have a fantastic opportunity within our well-established and growing equipment rental Company for a Head of Marketing to contribute to the success of our marketing strategy and successfully lead the Marketing department.

• Develop and execute the Company’s marketing strategy focusing on business growth.
• Lead the marketing department, set clear objectives and provide support and guidance.
• Liaise with the Sales Director and Sales team to keep well informed of the marketplace and implement marketing campaigns.
• Develop and manage advertising campaigns, monitor progress, analyse and provide performance insights and recommend improvements.
• Manage the design and communication of new product literature to customers and staff.
• Oversee the branding of products, to include livery upkeep and style.
• Oversee email marketing campaigns, including managing databases and distributing e-shots weekly through platforms such as Mailchimp.
• CRM Management, including reporting on activity and ensuring data accuracy.
• Collaborate with third-party agencies on PPC campaigns and oversee ongoing website development projects.
• Create engaging product videos by capturing and editing content in collaboration with the Sales team.
• Manage social media platforms for all brands, ensuring consistent and engaging content.
• Develop and implement SEO plans to improve search engine rankings and drive organic traffic.
• Oversee website management, including producing and uploading content across all company websites.
• Trade show management – organising trade shows and events related to company promotion.
• Manage and report on marketing department budgets
• Host regular marketing meetings, ensuring company directors are kept up to date with performance.