Group Marketing Manager Victoria

at  Penfold Motor Group

• Exciting career opportunity in fast paced Marketing role
• Strong development opportunity
• Great company culture with amazing benefits on offer

THE COMPANY:

Penfold Motor Group is part of Peter Warren Automotive Holdings, one of Australia’s largest multi-franchise automotive dealer groups. We have expanded across Southwest Sydney, Sydney’s North Shore, Regional NSW, Northern NSW, and throughout Southeast Queensland and Victoria. With some of the finest vehicle brands in the world we cover all aspects of vehicle ownership. With over 2000 employees across QLD, NSW and VIC, we are focused on growing and developing a career path for all our people.
We are seeking to appoint a Group Marketing Manager to lead our Victorian Marketing function.
The successful candidate will be the primary lead for the Victorian marketing team and the primary stakeholder in relationship management with the wider Victorian management team.

Based in Burwood and reporting to the COO, in this role, you will be responsible for overseeing the brand team in executing marketing initiatives and activities including:

• Retail-focused ATL & BTL campaigns designed to drive enquiry
• Provide key input into media planning and scheduling
• Dealership Activations and Partnership/Sponsorship Management

ABOUT THE ROLE:

• Develop and implement integrated marketing campaigns to deliver business results
• Budget preparation and schedule planning
• Lead the planning and execution of quarterly media plans for each franchised operation to deliver on market growth requirements
• Ensure team KPIs are met, and team members receive the appropriate training and support
• Use insights and analysis to anticipate emerging consumer trends and innovate to provide profitable growth opportunities for the business
• Provide a willingness to work with multiple stakeholders across multiple channels with varied requirements.

Based in Burwood and reporting to the COO, in this role, you will be responsible for overseeing the brand team in executing marketing initiatives and activities including:

• Retail-focused ATL & BTL campaigns designed to drive enquiry
• Provide key input into media planning and scheduling
• Dealership Activations and Partnership/Sponsorship Managemen