Group Sales and Marketing Manager

at  Lidon Group

LiDON group operate a number of forecourt and convenience sites in Dublin & Kildare including Junction 14 Mayfield on the M7, Monread Fare in Naas & M3 Services in Mulhuddart. Employing more than 300 people, the group is focused on delivering a premium range of facilities, products, services and customer experience.
LiDON is a flagship Texaco fuel partner in Junction 14 Mayfield & Monread Fare and Maxol at the M3 Services site. Additionally at Junction 14 Mayfield we are offering a range of sustainable motoring fuels such as electricity (Fast charging partnership with ESB ecars) and BioCNG gas for HGV’s in conjunction with Green Generation. We enjoy a strong retail partnership with SPAR on our sites and our extensive food courts feature high quality brands such as Insomnia, Zambrero, Chopped, Supermacs, Subway, Papa Johns, Off Beat, Gino’s Gelato as well as our own extensive in-store Deli counter at Junction 14 Mayfield.
Working with key stakeholders across LiDon we are seeking an energetic Sales & Marketing professional to work closely with Group & Site managers to drive growth across the group. Leading the marketing team, this hub role will deliver a balance of leading, doing, and influencing, in close partnership with Site Managers, Department Managers & Group Operations and Lidon Group Directors. The base location for this position is Monasterevin, Co. Kildare, however the role involves extensive travel across the group to develop and maintain strong F2F relationships with the sites as well as with our brand partners.

What’s involved

• Devise and collaboratively implement sales and marketing strategies to deliver group growth targets

o Site Marketing plans

o Brand marketing plans

• Group & Site Identity & branding
• Lead the implementation of Growth strategies and marketing across the group

o Upselling and cross selling
o Field Marketing
o Merchandising
o Customer Service excellence
o Leverage Social Media
o Advertising
o New ordering & delivery channels
o Events & Occasions
o Loyalty & Coupon programmes
o Community Engagement
o Sponsorship

o New Customer acquisition

• Manage the Marketing Team
• Monitor, measure & Improve

o Interpret insights and analytics to improve targeting, growth and customer relationship success
o Analyse competition and gather intelligence from market

WHO YOU ARE….

• Progressive, ambitious and innovative
• Results and growth driven with a collaborative style and positive attitude, constantly looking for sales improvement measures across all business units.
• A team player, can contribute to overall team performance, including support and assistance to other team members.
• Outgoing and people focused; can build and maintaining excellent business relationships with colleagues, suppliers and partners
• Motivated, optimistic and agile person who is passionate about customers and growth.
• Ability to set and deliver on targets
• Well developed management & negotiation skills.

Please refer the Job description for details