Group Sales Executive

at  Carr Golf

AREAS OF RESPONSIBILITY WILL INCLUDE

• Implement an annual sales plan for Carr Golf venues to drive key revenue streams
  New Membership sale
  Membership renewals and retention programme
  Green Fees including society and corporate golf and third party partners sales
  Pro Shop Merchandise

Food & Beverage

• Assist in developing and delivering tailor made multi product multi venue sales plans
• Work with the senior Sales Manager and venue directors of golf to ensure maximum revenue and yield achieved.
• Data driven with complete and accurate databases which are regularly maintained and updated.
• Own, maintain and accurately report on active membership, society and corporate sales pipelines.
• Maintain transparency regarding client tracking and pipeline data, sales activities, lead generation efforts and follow up.
• Ensure an effective system is in place to follow up/chase all leads, referrals, and enquiries in a timely manner.
• Arrange and conduct site inspections and show arounds to new business clients and/or press journalists as appropriate and as required and possible, at weekends and evenings for key client entertaining.
• Take ownership of direct face to face and outbound sales calls.
• Liaise with central marketing team to provide content in line with agreed editorial calendar and guidelines to deliver structured digital marketing strategy across email, social media and PPC, social advertising and remarketing channels.
• Work closely with the central marketing team to create supporting marketing materials to drive sales.
• Attend relevant trade shows, networking events and key venue to develop relationships with target groups to secure business.
• Attend venues regularly, work with key venue personnel (Director of Golf, Golf Operations Manager, F&B Manager) to ensure delivery of monthly budget targets and activity plans.
• Collect, develop and analyse market research and planning for the local target markets, market position, product development, distribution channels, communication and promotion in conjunction with local database management.
• Nurture relationships with prospective and existing customers and produces sales.
• Works closely with the venue operations team to ensure seamless execution of events and tournaments.
• Build and maintain relationships with co-workers, organisations, vendors/suppliers and social groups to uncover opportunities, leads and ultimately secure sales.
• Develop and maintain strategic partnerships with key community influencers.
• Ensure a strict confidential approach applies to all aspects of the sales department, including outside office hours.
• Ensure presentation material is prepared to a high standard as required.
• Attend meetings at client venues/head office as required and discuss weekly/monthly activity plans and report results

EXPERIENCE & SKILLS REQUIRED

• A minimum of 1 years relevant sales experience (preferably in a sport/retail/venue/hospitality/service environment).
• Proven ability in implementing a sales plan.
• Proven ability in business and product development and revenue growth (must demonstrate from a previous role).
• Proven ability to develop strong working relationships.
• Previous experience of managing budgets.
• Some experience of database management and development

SOFT SKILLS & COMPETENCIES

• Team player – work with and support colleagues and peers alike to deliver the goals set annually.
• Communication – Client and customer focused individual with excellent verbal and written communication skills.
• Problem Solving – ability to identify, analyse and present solutions to match customer needs.
• Priority setting – Ability to work under pressure, prioritising tasks daily.
• Organisation – The ability to set out own work in a structured fashion to deliver on goals.
• Flexibility – ability to adapt in a fast-paced working environment and respond to competing needs in client venues.
• Resilience – highly motivated with the ability to see projects through.

ACADEMIC/OTHER REQUIREMENTS

• Degree in Business/Hospitality, Tourism, Retail or relevant field.
• Full drivers license and own car
• Interest in Golf is vitally important.

The Carr Golf Services team specialise in providing a tailored Sales, and business development solution to client, leased and operated golf clubs to drive their businesses forward. Working within the client Services team, you will be responsible for the operational delivery of sales activities for Carr Golf Client Venues. You will work with the Senior Sales Manager to drive revenues across all areas of the business (memberships, green fees, retail & food and beverage) to meet annual budgets and establish the club as a market leader.
This is a hands-on role and you will spend a significant amount of the work week at client venues as well as the head office in Parkwest, Dublin 12.