Group Social Media Executive

at  Hawksmoor

GROUP SOCIAL MEDIA EXECUTIVE:

We are very excited to commence the search for a social media executive who will help define our social and influencer strategies across all our markets (the UK, Ireland and USA) and support in content creation for our channels. You’ll be part of a broader marketing and customer-focused team, working collaboratively to reach and engage new and existing customers. Social is our always on broadcast channel, but it is also an opportunity to have a two-way dialogue with our customers. You will be a social media guru, with proven experience of leading and delivering organic social media plans, ideally in a consumer, hospitality or e-commerce brand.

DESIRED EXPERIENCE:

• Experience in social media, preferably within the hospitality, food, e-commerce or restaurant industry.
• Proven experience in content creation, storytelling, and community management.
• A degree in digital communications, marketing, advertising, media, business and/or related fields would be preferable but not essential
• Experience in writing creative copy for digital purposes, ensuring an on-brand and consistent tone of voice and able to flex for different audiences
• Proficient in Facebook, Twitter, Instagram & YouTube platforms as well as scheduling platforms such as Sprout
• Previous experience of compiling reports and identifying trends and insight from data and analysis.
• Experience in video creation and editing, specifically aimed at TikTok and Instagram Reels.
• Proficient in Microsoft Excel, Word, PowerPoint, Adobe creative suite, and Canva.
• Strong understanding of the digital landscape and a passionate user of digital technologies with strong knowledge of social media, content strategy and influencer marketing.

• Working alongside the Group Senior Content Manager to develop and present the organic social media strategy in-line with the marketing objectives and seasonal calendar
• Support with all social media planning, daily scheduling, community management and reporting.
• Support in planning organic content across our UK Instagram, Tiktok, Facebook & Twitter pages.
• Work closely with all our restaurant teams to ensure frequent localised communications are shared on the regional social channels.
• Alongside the Group Senior Content Manager, support in shooting ‘low-fi’ content and videos for our Tiktok channel
• Editing of videos and photography as required
• Using Adobe Suite to create assets for campaigns and channels
• Regular support in coordinating content shoots, booking restaurant spaces, arranging diaries and other shoot requirements.
• Work with the creative team and wider marketing team to brief in social assets needed for all organic content.
• Support the Group Senior Content Manager in delivering the global social media strategy to drive audience engagement, retention, and growth across all markets, channels and platforms