Growth Associate - Common Apps (Supply)

at  Crimson Education

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?
Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow. We’re now in 28 markets and have an ambitious team of 700 that’s rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathway.

WHAT SKILLS AND EXPERIENCE ARE REQUIRED?

• 2+ years of experience in a growth, marketing, or business development role, preferably in the education or admissions space
• Strong analytical skills and experience deriving insights from large datasets
• Proven track record of developing and executing growth campaigns that delivered measurable results
• Excellent written and verbal communication skills with the ability to craft compelling student-facing messaging
• Ability to think strategically while also being willing to roll up your sleeves and get tactical
• Familiarity with growth marketing tools and platforms including Google Analytics, Amplitude, customer messaging tools, etc.
• Entrepreneurial and resourceful approach to problem-solving in the face of constraints
• Passion for expanding access to higher education and helping students achieve their college dreams
• Bachelor’s degree ongoing, MBA or advanced degree preferred
• Ambitious individual and data driven

TO SUPPORT OUR STUDENTS, WE HAVE BUILT / PURPOSE OF ROLE

This is a full-time position, that can be worked remotely or in one of our many offices around the globe.

WHAT ARE THE MAIN RESPONSIBILITIES FOR THIS ROLE?

• Conduct market research to identify college student segments and understand their needs, behaviors, and motivations.
• Analyze data on college student acquisition channels and c.application submission rates to identify growth opportunities to help us growth our supply of essays in the site.
• Develop and execute multi-channel campaigns to drive awareness and adoption of Admit Yogi among college students
• Collaborate with the product team to optimize the college application submission flow and improve conversion rates
• Establish and grow partnerships with colleges, college access organizations, and other student-serving entities to expand our supply channels
• Monitor and report on key growth metrics including c.applications registrations, application starts, submission rates, and application finishes.
• Conduct A/B tests on landing pages, emails, and other student-facing touchpoints to maximize engagement
• Identify and remove barriers in the application process to make submission as seamless as possible for students
• Stay on top of industry trends, competitor moves, and best practices in user growth and funnel optimization
• Manually reach out to TOP 50 college students to ask for their common apps and define the programs for making that playbook scalable.
• Proactively propose and implement new growth tactics and strategies to achieve ambitious application volume targets