Growth Data Analyst

at  AfterPay

COMPANY DESCRIPTION

At lastminute.com, we live for the holidays. We are the European Travel-Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world.

JOB DESCRIPTION

We are looking for a Loyalty Growth Strategist to join our team of around 1,700 people worldwide to help us power up the traveller’s journey for millions of holidaymakers. If you are a master at extracting, analyzing, and interpreting data, and have a strong entrepreneurial mindset keep on reading, as you might be the perfect fit for this job.
The job in brief:
Job Title - Loyalty Growth Strategist
Working model - hybrid in Switzerland
Team - you will join the Customer Growth team.
Level – Professional
Location - Chiasso, Switzerland
Contract - Permanent, full time (36 h/week )

What your impact will be:

• Develop and refine loyalty initiatives to enhance customer engagement and retention across all touchpoints.
• Lead discussions with key stakeholders across the company to build a loyalty framework that integrates business objectives, customer value, and operational feasibility.
• Define and structure customer benefits, incentives, and discounting models.
• Collaborate closely with Business, Tech, UX, Product, Legal, and Data Protection teams to ensure a seamless execution of loyalty strategies.
• Leverage data insights to optimize customer value, ensuring data-driven decision-making at every stage.
• Identify and analyze key performance indicators (KPIs) to measure the effectiveness of loyalty initiatives and iterate accordingly.
• Influence decision-makers and senior leadership through clear, data-backed storytelling and strategic recommendations.
• Stay ahead of industry trends, benchmarks, and best practices to innovate continuously within the loyalty space.

QUALIFICATIONS

Your expertise:

• Degree in Business, Marketing, Economics, Data Science, or a related field.
• Strong strategic thinking with a growth-oriented and data-driven approach.
• Ability to work cross-functionally and influence multiple stakeholders effectively.
• Exceptional communication and storytelling skills to translate insights into impactful strategies.
• Experience in customer engagement, retention, or loyalty initiatives.
• Fluency in English.

Desirable:

• Hands-on experience with SQL and analytics tools (e.g., QlikView, Tableau, Looker, or similar).
• Experience in digital product management or e-commerce.
• Familiarity with customer segmentation, personalization, and behavioural analysis.

Please refer the Job description for details