Growth Data Analyst at Fella Health — (Remote, $18.5k/yr - $25k/yr + equity

at  Fella Health YC W20S21

ABOUT FELLA HEALTH

Fella Health helps middle-aged men live 10 years longer.
We are the telemedicine clinic for bigger guys, worldwide. We use medical weight loss treatment to solve our fellas’ most pressing healthcare need, then remain a fella’s core healthcare provider for the rest of their life - focused on men’s health, longevity, mental health, and primary care.
We will have served 1 million fellas by the end of 2026, and 10 million fellas by the end of 2028.
Our mission is to solve male obesity worldwide, by accelerating the take-up of GLP-1s in middle-aged men. From this, we’ll become the world’s leading men’s health brand.
We’ve grown >1000x since Aug 2021, >180x since Sept 2022, >10x since Nov 2023, and are strongly cashflow positive. We have expanded our state coverage to >95% of US population, have started to expand our clinical protocol beyond weight (e.g. testosterone), and are eyeing up international expansion.
We’re still a young startup and are moving quickly. We have a long way to go. This is still Day 1.
You can read more about working at Fella here: https://fella.notion.site/Working-at-Fella-14a2ac8575d34d148d009bb410387af4

We’re backed by top healthcare & consumer investors:

• Y Combinator
• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
• AngelList Early Stage Fund (backed by Naval Ravikant)
• BrandProject (venture-builder behind 2 unicorns)
• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

• Straight away
• Assess and enhance growth reporting infrastructure:
• Audit: Conduct a comprehensive audit of our current marketing data integration and reporting processes, identifying opportunities to better connect ad platform data with revenue and customer data.
• Strategize: Develop a unified marketing analytics strategy that aligns with growth team objectives. Set clear KPIs and standardized reporting across all channels.
• Execute: Build and maintain a robust cross-channel reporting framework that consolidates data from Meta, Google Ads, Stripe, and our CRM to provide actionable growth insights.
• Support growth team reporting needs - Work closely with the growth team to develop custom campaign performance dashboards, automate reporting workflows, and provide ongoing analysis to optimize marketing spend and improve ROAS.
• Drive cross-channel insights - Combine data from multiple sources to uncover customer acquisition patterns, identify highest-performing channels and campaigns, and provide actionable recommendations for budget allocation.
• In the near future
• Enhance marketing data infrastructure - Continuously improve our marketing data pipeline, implementing automated data collection and transformation processes that enable real-time reporting across all channels.
• Develop self-service analytics capabilities - Create a comprehensive library of marketing performance reports and dashboards that enable the growth team to access and analyze campaign data independently.
• Implement advanced marketing analytics - Develop predictive models for customer LTV, churn risk, and campaign performance optimization. Build attribution models that accurately track the impact of multi-channel marketing efforts.
• Foster a data-driven growth culture - Promote data-driven decision making within the growth team through regular performance reviews, testing frameworks, and optimization workshops.