Growth Influencer Marketing Manager

at  HelloFresh

ABOUT THE TEAM:

This is a unique opportunity for a strategic growth-focused candidate to scale and take ownership of some of our most exciting influencer channels in a high-performing, growing team. We thrive off collaborating and being focus-minded to reach our common Growth goals. Everyone feels like a valued member of the team in an engaging and supportive environment. We are given trust and autonomy to manage our different channel budgets to produce exciting and innovative campaigns. We are fast-moving and constantly on the go - we look at ways to make an immediate impact, so be ready to be reactive and forward-thinking! We are very data-orientated here at HelloFresh, and we are driven by the performance and results we generate for the business. We can actively see our contribution in the Growth Marketing team and that’s what makes us passionate about what we do.

We are seeking a highly strategic and data-driven Influencer Performance Manager to lead our influencer marketing efforts in the UK market. In this role, you will own and optimise our influencer performance channels, primarily focusing on Instagram and YouTube, while also exploring opportunities in emerging channels such as Podcasts. Your primary objective will be to drive profitable customer growth by leveraging innovative strategies, optimizing campaigns for maximum impact, and ensuring a positive return on investment (ROI). You will play a pivotal role in supporting the brand team with influencer campaigns, including everything from creative brief development and talent selection to negotiation, and optimizing assets for growth.

• Manage influencer channels (Instagram, YouTube, and potentially Podcasts) for HelloFresh and Green Chef in the UK market, focusing on profitable growth.
• Develop and implement data-driven strategies for customer acquisition and retention, ensuring a strong ROI.
• Stay updated on market trends and customer insights to create effective, targeted campaigns.
• Oversee influencer campaigns from start to finish, including talent selection, contract negotiation, and campaign activation.
• Collaborate closely with the brand team to align content with campaign goals and audience engagement.
• Support the brand team by providing expertise in creative briefing, talent recommendations, and contract negotiation.
• Manage relationships with influencers, agencies, and internal teams, securing long-term collaborations.
• Monitor and optimize partnerships and campaigns by tracking performance metrics and implementing improvements.
• Use a data-driven approach to report on key performance metrics like CAC and ROI, offering insights for campaign optimization.
• Develop testing plans and propose new strategies to keep campaigns innovative and effective.