Growth Lead (f/m/d)

at  AppLike GmbH

JustDice is a leading developer of mobile gaming loyalty programs. We create engaging products that entice users to play captivating games and earn real rewards. JusDice is part of the Applike Group ecosystem, backed by strong financial support from Bertelsmann, and boasts a highly motivated workforce.
The Growth Lead will play a critical role in advancing justDice’s expansion efforts by leading innovative and strategic growth initiatives. This position requires an individual with strong problem-solving skills, a can-do attitude, and the ability to effectively overcome challenges. The ideal candidate will bring a solid understanding of marketing and growth operations. This individual will be responsible for designing, executing, and optimizing marketing initiatives across multiple channels to drive customer acquisition, engagement, and long-term business growth.

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• Develop and execute growth strategies aimed at increasing customer acquisition, engagement, and retention. Proactively identify opportunities for growth, establish and execute action plans to address them.

• Continuously research and identify unconventional marketing potential partners that align with company objectives.
• Proactively reach out to potential partners, initiate discussions, negotiate terms, and finalize agreements to establish long-term partnerships that align on strategic goals and accelerate growth efforts.
• Oversee and optimize growth marketing campaigns across a variety of unconventional channels, with a focus on innovative and non-traditional marketing sources. This includes partnerships with offline brands and other unique avenues beyond typical digital platforms to expand our reach and impact.
• Work closely with product, design, and user acquisition teams to align campaigns with product goals and maximize their effectiveness.
• Conduct detailed analyses of campaign performance metrics, extract actionable insights, and make data-driven decisions to enhance overall return on investment.