Growth Manager - Africa

at  Binance

Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

REQUIREMENTS:

• A minimum of 3 years of experience in lifecycle management;
• Experience in launching both large-scale and targeted campaigns throughout the user lifecycle;
• Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation;
• Experience in user segmentation, customer lifecycle management, and A/B testing;
• Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis;
• Creative thinking for developing innovative marketing strategies and engaging campaigns;
• Crypto enthusiast is a plus.

• Drive and lead lifecycle marketing efforts across the African Region, creating, developing, and preparing campaigns for all business assets and implementing the strategies with the highest ROI;
• Responsible for the comprehensive management of user lifecycle metrics: activation, retention, and regaining churned users;
• Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels;
• Unlock new user growth through product offerings design;
• Map out the user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaign;
• Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights;
• Measure, understand, and report critical metrics within the organization;
• Envision Africa’s lifecycle next steps, its challenges and opportunities, being able to build innovative solutions and anticipate user needs.