Growth Marketeer

at  Carbon Equity

ABOUT CARBON EQUITY

Carbon Equity is a pioneering climate tech venture capital and private equity fund investment platform. Our mission is to unlock private capital at the scale of billions to help solve the world’s greatest challenges, starting with climate change. We reshape the investment landscape by enabling individuals to invest in ventures that drive positive change while generating attractive financial returns. Think of technologies like alternative proteins, carbon-neutral cement or steel, green hydrogen production, and carbon capture. All contributing to a net-zero future.

QUALIFICATIONS & EXPERIENCES

• 5-7 years of experience in growth marketing or CRM and performance roles
• Bachelor’s degree in marketing, business administration, or a related field
• Near native command of (American) English and Dutch, both written and verbally
• Located in the Netherlands or willing to relocate and has a permit to work in the Netherlands

ROLE OVERVIEW

We are on the lookout for a highly motivated and proactive marketeer who can inspire investors to join our mission to power thousands of climate tech solutions. As a Growth Marketeer, you will join our marketing team to create campaigns that resonate with our audience, inspire action, and ultimately help grow our community. Running various growth projects to expand our reach, drive lead generation, and boost our conversion. If you’re a self-starter with a passion for customer-centric campaigns and structured customer relationship management, this is a position for you! Join us in our pursuit to enable individuals to use their capital to fight climate change.
Note: We are committed to creating a diverse and inclusive workplace where everyone feels valued and respected. As part of this commitment, we encourage individuals from all backgrounds and experiences to apply for our open positions, even if you don’t meet all of the qualifications listed in the job description.

THE ROLE & RESPONSIBILITIES

The ideal candidate is someone who can translate our shared view on climate fund investing into an exciting and understandable campaign while maintaining compliance and trustworthiness. Your efforts will help empower people to continue on their climate investing journey. Most of the work will be centered around PPC and CRM, but the scope for this role is a lot wider.

• Manage and own our CRM infrastructure in HubSpot (focused on accuracy and efficiency)
• Maintain and improve our email marketing campaigns (automated and ad-hoc sends)
• Maintain and improve our performance marketing efforts (develop ads, setup, targeting)
• Run and document (inc. learnings) growth experiments to generate more demand
• Optimize conversion rates throughout the funnel, looking at all the touchpoints
• Track user actions, build reports, and interpret results to take the right action
• Initiate projects to scale up existing channels or test new ones as a pilot project
• Work with our marketing team and experts to create user-centric campaigns
• Work together with product and sales to align and develop our approach

In your role, you will work closely together with marketing and commercial teams. In addition, you will collaborate with internal subject matter experts and external resources. We will give you full ownership of projects to take them from ideation to execution.