Growth Marketing Analyst/ Associate

at  Endowus

ABOUT US

Endowus is Asia’s leading fee-only digital wealth platform. Licensed by the Monetary Authority of Singapore (MAS) and Hong Kong Securities & Futures Commission (SFC), Endowus is the first digital advisor in the region to span both private wealth (Cash) and public pension savings (CPF & SRS in Singapore), helping all investors grow their money with expert advice, institutional access to financial solutions, low and fair fees, and a delightful personalised digital wealth experience.
Our clients entrust us with a responsibility that goes far beyond technology or financial markets - they entrust us with their wealth - their livelihoods and ambitions of a better future for themselves and their loved ones. Our mission is clear: help people invest better so they can live easier today, and better tomorrow.
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REQUIREMENTS

• A strong desire to learn, grow and collaborate to build a meaningful enterprise in solving for the biggest pain points in investing and wealth by leveraging technology
• Self-motivated, diligent, collaborative and uplifting team player with a hunger to learn, contribute with strong sense of ownership
• Strong analytical skills, attention to detail and clarity of thoughts. Candidate should have a comprehensive understanding of the marketing funnel and customer journey
• At least 1-2 years relevant work experience in performance marketing or customer lifecycle/CRM experience
• Knowledge of ad platforms (e.g Google Ads, Ads Manager, etc) or CRM platforms (e.g Braze, Appsflyer, CleverTap, etc) is a plus
• Strong communication skills, to work with multiple stakeholders
• Eye for detail to manage integrity and accuracy of all communications
• Work experience in marketing roles in the technology and/or financial services industry is a strong plus
• Candidates should be fluent in both spoken and written English
• Adept at Microsoft Office Powerpoint and Word, with proficient Excel skills

Reporting to the Head of Growth Marketing of Endowus, this role will be focused on driving user growth from acquisition to retention. The successful candidate will be involved in supporting overall growth strategy including the planning, optimising and execution of our digital marketing channels across Singapore and Hong Kong.

• Develop channel mastery as you gain a deeper understanding of both paid and owned channels. Support the execution and optimization of these channels to supercharge customer acquisition and nurture client relationships.
• Be an integral part of all user growth initiatives. This includes driving customer acquisition, segmenting audiences, automating onboarding processes, launching retention programs, and creating compelling referral incentives.
• Dive into data-driven research to uncover trends and insights. Use this knowledge to enhance product understanding and optimize marketing processes.
• Collaborate with cross business units (e.g Product, CX, IO) to create seamless and engaging customer journeys for a better investment experience.
• Conduct in-depth analysis of customer data sets and translate your findings into actionable recommendations that will drive growth and improve our marketing strategies.