Growth Marketing Director

at  Fortrex

WHO YOU ARE:

The Growth Marketing Director will spearhead the development and execution of strategic marketing initiatives to accelerate growth across the enterprise. This role is essential for expanding our market presence, generating new business opportunities, and positioning PSSI as a trusted authority and preferred partner in the food industry. The ideal candidate will have a proven track record of delivering measurable results in a fast-paced, competitive B2B environment.

WHO WE ARE:

• The Leader in food-industry-related contract sanitation and food safety
• Over $1 Billion in sales with an excellent history of organic and acquisition growth
• Over 13,000 team members throughout North America
• Corporate headquarters in Atlanta, Georgia with team members working in over 300 customer plants throughout North America

The Growth Marketing Director will develop and implement strategic approaches to accelerate customer acquisition, engagement, and retention across various digital platforms. This role requires a deep understanding of performance marketing, analytics, and cross-functional collaboration to drive sustainable growth and optimize marketing efforts. Job duties include:

• Marketing Strategy & Leadership:
• Develop and implement an integrated B2B marketing strategy aligned with the company’s business goals.
• Guide and mentor the marketing team to ensure successful execution of campaigns.
• Establish KPIs and track performance metrics, optimizing strategies based on data and insights.
• Collaborate closely with the sales team to align marketing efforts with sales goals and strategies.
• Lead Generation & Demand Generation:
• Design and execute lead generation programs using inbound and outbound marketing strategies.
• Implement account-based marketing (“ABM”) tactics to target high-value customers.
• Develop email marketing, content marketing, and digital campaigns that nurture leads and move them through the sales funnel.
• Market Research & Competitive Analysis:
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Provide insight to refine product positioning and drive new product development.
• Monitor competitor activity and adjust marketing tactics as necessary to maintain an advantage in the market.
• Sales Enablement & Execution:
• Partner with the sales team to create seamless alignment between marketing efforts and sales goals.
• Establish lead scoring, nurturing programs, and a feedback loop to optimize results.
• Equip the sales team with marketing materials, presentations, and case studies that effectively communicate our value proposition and close deals faster.
• Drive sales campaigns and incentives to accelerate new customer acquisition.
• Innovation:
• Together with R&D and engineering develop new products and offerings that help solve customer problems or enhance experiences.
• Collaborate with R&D and finance through a gate process to validate technical feasibility and commercial success of new products and offerings.
• Collaboration & Stakeholder Management:
• Collaborate cross-functionally with product development, sales, and customer success teams to ensure a cohesive approach to marketing and customer engagement.
• Closely collaborate with the marketing & communications team on digital marketing and brand building initiatives (e.g., Industry events).
• Present marketing strategies and results to the executive team and stakeholders, ensuring alignment with business goals.
• Other duties as assigned.