Growth Marketing Engagement & Retention, Apple Services

at  Apple

SUMMARY

Posted: Oct 15, 2024
Weekly Hours: 40
Role Number:200572943
The people here at Apple don’t just create products - they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it! Apple is seeking an experienced, lifecycle marketer with a passion for growing Services and Payments businesses. The Growth Marketing Lead will work with a wide variety of functional teams across Apple, including engineering, product, operations, data analytics, design, and business. You will be responsible for creating programs that connect with customers in a privacy friendly way to drive engagement and make sure they are getting the most out of their subscription services, and Apple Wallet.

DESCRIPTION

Responsibilities include developing and optimizing engagement and retention strategies for Apple Services. Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers. - Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization. - Collaborate with a broad range of teams in different timezones, including business, product, engineering, analytics and design teams. - Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans. - Define customer journeys, value propositions and educational messaging. - Submit and maintain requirements briefs to ensure flawless execution of campaigns. - Develop and optimize engagement and retention strategies for Apple Services. - Find opportunities to enhance the messaging experience, through new platform capabilities, and privacy friendly targeting capabilities.

• 5-8 years experience leading lifecycle marketing programs, ideally for a digital payments product, or a subscription business, with demonstrated success achieving growth goals of user engagement and retention.
• Experience testing and optimizing marketing channels including push notification, email and in-app messaging marketing tactics.
• Strong project management capability with exceptional attention to detail.
• Possess deep understanding of A/B testing and data driven optimization marketing.
• Shown ability to meet deadlines and get consensus while balancing many projects and priorities.
• Deep understanding of messaging platforms, now how to use them to deliver exceptional customer experiences through communications that are timely, helpful, and relevant.
• You are an analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer engagement and retention.
• Bachelor’s degree required.

PREFERRED QUALIFICATIONS

• Thorough understanding of integrating product, design, business, marketing, engineering and stakeholder teams to clarify program goals, strategy, and execution.
• Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.
• Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.
• Experience leading, developing, and mentoring a team of 2-4 high performing individuals.
• Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects.
• Outstanding cross functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.

• 5-8 years experience leading lifecycle marketing programs, ideally for a digital payments product, or a subscription business, with demonstrated success achieving growth goals of user engagement and retention.
• Experience testing and optimizing marketing channels including push notification, email and in-app messaging marketing tactics.
• Strong project management capability with exceptional attention to detail.
• Possess deep understanding of A/B testing and data driven optimization marketing.
• Shown ability to meet deadlines and get consensus while balancing many projects and priorities.
• Deep understanding of messaging platforms, now how to use them to deliver exceptional customer experiences through communications that are timely, helpful, and relevant.
• You are an analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer engagement and retention.
• Bachelor’s degree required