Growth Marketing Lead - Brand Hackers

at  Up World

We build experienced, dynamic and fractional teams that fit in like puzzle pieces – providing just the right knowledge and energy at the right time. We’re not your typical agency or a one-man show; we’re a team of passionate professionals who eat, sleep, and breathe branding and marketing.
Our diverse team of experts covers all marketing mix elements, from performance and social media to web development and beyond and with over 100 brands under our belt, our Brand Hackers have a treasure trove of shared experiences. This wealth of knowledge fuels our creativity and gives us the edge.
We’re 4 years old and have grown from just 2 of us to 13 people with some case studies we’re really proud of and a bit of a reputation (even if we say so ourselves)

YOUR SKILLS & EXPERIENCE

• Extensive experience delivering growth results for DTC brands, with a proven track record in customer acquisition and revenue generation.
• Strong analytical mindset with the ability to interpret complex data, inform strategies, and communicate insights effectively
• Demonstrated leadership experience, ideally having managed a team of at least three, with the ability to coach, develop, and inspire team members
• Exceptional project management skills with a history of delivering complex campaigns on time and within budget
• Familiarity with growth marketing tools, including Google Analytics, Meta Ads Manager, and conversion optimization techniques
• Strong commercial acumen with experience in growth modeling, KPI setting, and budget management
• Proven ability to work in fast-paced, startup environments, ideally within the FMCG sector (e.g., food/drink, homecare, personal care, pet care).

KEY RESPONSIBILITIES:

As the Growth Marketing Lead, you’ll drive excellence and vision across our growth marketing pod, setting the standard for quality, creativity, and strategic thinking. You’ll take the lead on defining and delivering on growth strategies for our DTC brands, scaling customer acquisition, and driving revenue with a clear roadmap. This is a role for a senior growth expert with strong project management skills, technical expertise, and the ability to lead a team to deliver exceptional outcomes.