Growth Marketing Manager

at  Bench Accounting

What’s Bench? Visit Bench’s latest news to see what’s happening, and read what our customers have to say. You can also check us out in Medium, on our LinkedIn page, our Instagram, and our Life at Bench Blog.
We acknowledge that Bench is founded on the traditional, ancestral, and unceded territory of the Coast Salish Peoples, including the territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations.
Businesses need to understand their financial performance, but for many smaller ones, this means a trade-off between managing their books and running their businesses.
Our mission is to help every business owner thrive, by providing financial insight and peace of mind in one seamless platform. From creatives to chiropractors, Bench helps thousands of small business owners and entrepreneurs master their financial lives. Because understanding your finances should be three things: simple, effortless, and affordable.
We’re growing fast, and we’re looking for exceptional people to join us on this incredible journey. Check out our culture guide to learn more about what it’s like to work at Bench and read more about our business here!

WHAT’S THE ROLE OF A GROWTH MARKETING MANAGER?

As a Growth Marketing Manager at Bench Accounting, you’ll be reporting directly to the Head of Marketing, with a primary focus on driving results through paid channels. You’ll possess specific subject matter expertise and demonstrated experience in running digital paid marketing campaigns, mainly across search and social. As a well-rounded marketing generalist, you will also have the opportunity to impact other channels, such as our website and email programs. In this role, you’ll be the essential bridge between our performance marketing agency that runs our campaigns, and our internal business strategy. Your work will be highly cross-functional in nature: teams like Sales, Business Operations and Marketing will rely on you to define cohesive strategies that are executed flawlessly and optimized regularly based on ongoing performance and learnings.

TO BE SUCCESSFUL IN THIS ROLE, YOU’LL NEED TO HAVE:

• 5-7 years of experience as a Growth Marketing Manager, Digital Marketing Manager, Performance Marketing Manager or equivalent role, working in-house for a brand. Experience in SaaS is a plus.
• Proven subject matter expertise managing paid media campaigns across platforms like Google, Meta, and TikTok.
• You’ll be a self-starter that thinks ahead: you’ll identify what needs to be done before others ask and you’ll know how to prioritize your work in real time.
• A high level of expertise with tools like: Google Ads, Meta Ads, Salesforce, Tableau, Heap
• Experience working directly with marketing agencies as a trusted, collaborative and delightful partner to work with.
• Strong communication and interpersonal skills, with the ability to present to and work directly with senior leadership.
• A resourceful and fearless approach to your work. You default to action and are unafraid to take risks in the spirit of driving results and change.
• Marketing experience beyond paid media, including direct experience or deep exposure to areas such as inbound/organic marketing, product marketing, and/or lifecycle marketing
• A curious mind that’s motivated by digging into data, troubleshooting, and optimizing the customer journey from prospecting to sale.