Growth Marketing Manager

at  Census

ABOUT CENSUS

Census is the first Data Activation platform built on your warehouse. Sync 360° customer data to 200+ business tools today with Reverse ETL. Empower marketing teams to build dynamic audiences with a no-code segment builder.
Census is how data teams at companies like Canva, Figma, Rippling, Carta, and Notion build better business operations.
Backed by a16z , Sequoia, Tiger Global & Insight; we’re a hybrid team headquartered in San Francisco that loves taking annoying problems most people avoid and building elegant solutions for them. We believe that data should be used for more than just making charts. This is why we invented integrations that work directly from cloud data warehouses.
As the Growth Marketing Manager at Census, you’ll be at the forefront of driving our B2B customer acquisition and revenue growth. You’ll develop and execute experiments and programs to acquire more Operations, Data, and Growth users and drive feature adoptions.
You’ll work closely with our product, Sales, Operations, and data teams to optimize our customer journey with North Star’s metrics of New Users Acquisition and Org Activations.

• Design and implement data-driven growth strategies to accelerate customer acquisition and revenue growth for our B2B segments
• Develop and manage partnerships, affiliate programs, and other scalable growth channels to drive top-of-funnel growth
• Collaborate with Product, Data Science, and Engineering teams to optimize the self-serve customer journey and improve conversion rates
• Analyze customer data to identify trends, opportunities, and pain points, using these insights to inform marketing strategies
• Lead cross-functional initiatives to launch new growth experiments and optimize existing channels
• Own and optimize marketing budget allocation to maximize ROI across global markets
• Create compelling, personalized marketing campaigns that resonate with our target B2B audience