Growth Marketing Manager

at  Greenely

We are seeking a Growth Marketing Manager to lead, develop, and accelerate Greenely’s user and customer growth, both in Sweden and in future markets. You are highly data-driven, with deep expertise in customer acquisition, and have a strong understanding of and passion for the entire marketing funnel, ideally with experience from a B2C startup environment.

WHAT YOU’LL BE DOING :

We are now seeking a Growth Marketing Manager whose main responsibility will be to develop and drive the strategy for our digital customer acquisition. You will manage the daily operations and optimization of channels such as Meta and Google Ads, while working data-driven towards set KPIs. Additionally, you will help shape strategies for our other customer acquisition channels to reach our ambitious growth targets. In this role, you will work closely with our data analysts, SEO Manager, and Head of Growth, and you are expected to contribute with your own initiatives regarding the website, app, channel selection, tracking, and data analysis.

RESPONSIBILITIES

• Take charge of the ongoing optimization and budgeting of channels like Google Ads and Meta, from prospecting to conversion.
• Participate in decisions and strategies around other customer acquisition channels (e.g., affiliate, CRM, and referral) to create sustainable growth.
• Develop and improve ads, landing pages, onboarding, and customer experience from a customer acquisition perspective, as well as accelerate long-term value creation for users.
• Lead cross-functional initiatives to improve growth.
• Design and analyze A/B tests and data-driven experiments to optimize customer inflow, advocate for a strong experimentation culture within the organization, and drive data-driven decision-making across teams.
• Develop strategies and goals for different media channels on a weekly, monthly, and quarterly basis, aiming to maximize customer growth based on LTV/CAC goals.