Growth Marketing Manager (M/F/X)

at  KptnCook GmbH

AHOY KPTN!

Are you a real marketing person and also a real foodie? Then we might be a match!
Join the team behind Germany’s most successful cooking app and help millions of users live happier and healthier lives. We’re looking for a motivated individual to join the crew and help us scale internationally to the next level.

NO ONE IS PERFECT. IF YOU DON’T TICK ALL THE BOXES BUT HAVE THE DESIRE TO GROW INTO IT – THEN IT’S YOU WHO WE ARE LOOKING FOR.

• Fluent in German and English
• Experience with user acquisition (ASO or Performance Marketing)
• Meta ads, Google ads, Tiktok, ASA and other SRNs.
• Having managed substantial budgets, experience with creative testing, custom audiences, etc.
• Recent hands-on experience with ASO
• Experience with A/B testing
• Proficiency in using Iterable (or a comparable tool) for planning and launching campaigns.
• Ability to drive data insights with analytics platforms like Mixpanel, Looker, and/or Appsflyer - as well as strong analytical thinking skills, and affinity for numbers.
• A data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics - focusing on performance and results, striving for measurable impact.
• Understanding of user psychology and motivation in mobile app usage.
• Communication and assertiveness as well as a pronounced hands-on mentality with the ability to work cross-functionally and effectively communicate campaign strategies and results.
• Detail-oriented mindset with a proactive approach to problem-solving and optimization.
• Past experience collaborating with other stakeholders (e.g. Designers, Product Managers, etc.)

• Develop and implement end-to-end paid marketing app-focused campaigns, across digital channels (digital search, video, display, and paid social media) and across several markets.
• Manage KPI and data-driven optimization campaigns to achieve performance objectives in alignment with the overall marketing strategy and business goals.
• Plan, implement, and monitor advertising budgets, targeting, and bidding strategies, and conduct A/B testing to optimize campaigns for performance and ROI.
• Drive organic acquisition on the App Store and Google Play, leveraging different strategies to defend/optimize ranks in stores, rank for more keywords and improve conversion in the stores.
• Monitor campaign performance metrics, analyze data insights, and provide regular reporting to evaluate campaign effectiveness and identify optimization opportunities to drive continuous growth.
• Collaborate cross-departmentally to drive projects and to ensure global standards (including tracking, reporting, ad creatives, landing pages, custom product pages, etc.).
• Implement and optimize marketing campaigns using CRM (tool “Iterable") to focus on advanced segmentation and targeting strategies.

Personalize and customize campaign content dynamically based on user behavior and attributes.

• Manage and enhance custom attributes to fine-tune customer engagement strategies and achieve targeted outcomes.

• Copywriting for marketing or sales communications in German and English.