Growth Marketing Manager

at  pinpoint

DESCRIPTION

Hey I’m Emily, Senior Growth Marketing Manager at Pinpoint.
We’re a high-growth, bootstrapped HR-tech start-up building and selling software that helps in-house recruitment teams attract, hire, and onboard the right talent. Today, we have a strong foundation in place, with a mature product, rapid growth, strong product-market fit, and happy customers.
In 2024, we need to identify the channels that will launch us into our next phase of growth, and we’re looking for a Growth Marketing Manager to help us achieve this. You’ll be our team’s scientist and tinkerer, full of ideas for new experiments and ad concepts we could try.

A FEW THINGS TO NOTE BEFORE YOU APPLY:

• This is a fully remote role, but we’re looking for someone in the UK who is able to join occasional in-person team meetups in London.
• You’ll be working directly in platforms yourself, not working with an agency.
• You’ll be doing your own copywriting, but we do have a design agency to support with imagery.
• This is an extremely crowded space and we have to be 1% more creative than our competitors. We cannot succeed by doing the same things everyone else is doing.
• We’re a small team with lots to do. We hire people with broad skillsets who prefer to jump in and figure things out on their own rather than waiting on someone else.

ABOUT PINPOINT

We’re changing the way companies hire, and rewriting the rules of recruitment.
We build talent acquisition software, setting out to fix broken hiring processes that make it so hard for great candidates and great companies to find each other.
We do this by being the only applicant tracking system on the market that’s both fast and easy to use, while being flexible enough to manage complex workflows as companies grow.
We believe attracting the right people and building the strongest teams means being different, not better. It means helping candidates understand what you do and don’t offer—warts and all. And enabling your whole team to be part of the hiring process.
If you’re looking for somewhere you can learn quickly, make a meaningful impact in a fast-paced business, and grow your career, you’re in the right place.
We’ll enable you to do your best work with the tools you need, support from the rest of the team, and an expectation that you’ll challenge that status quo—helping us continually improve what we do

• Take over existing paid marketing campaigns across LinkedIn, Google Ads, and PPC.
• Run experiments to improve the ROI of existing campaigns and test out new digital channels, such as Meta, Reddit, or Display.
• Manage ads end-to-end, from ideation, to copywriting, to design briefs, to uploading into platform, to reporting and optimizing over time.
• Regularly suggest your own ideas for ad campaigns or growth experiments, backed up with data.
• Report on marketing activity on a regular cadence, tracking KPIs and articulating what the results mean for our strategy moving forwards.
• Contribute to wider campaigns as part of the growth marketing function, for example events, website conversion optimization, influencer campaigns, and social media stunts.
• Contribute to revenue goals—generate and capture demand that ensures the whole Marketing & Sales team reliably hits our goals for new opportunities, pipeline, revenue, retention, and churn.
  Tech stack: Hubspot, WordPress,Ahrefs,Descript, Figma, Asana, GSuite, Slack, Notion.