Growth Marketing Manager

at  Rapid7

THE OPPORTUNITY

In this role, you will design, execute, and optimise ABM programs for Rapid7’s target accounts across EMEA, using data, insights, and intent to identify and target high-propensity audiences. Partnering with regional marketing leads and global demand, you’ll roll out thematic ABM programs to drive pipeline growth. The ideal candidate will make data-driven decisions, be adaptable, and have a proven track record of success.
You’ll lead integrated campaigns in close collaboration with your US counterpart and cross-functional teams including Sales, SDRs, Product, and Demand.

KEY SKILLS YOU BRING:

• ABM Expertise: Experienced in designing and executing successful ABM (account-based marketing) campaigns in a B2B environment, particularly within the tech or cybersecurity sectors.
• Data-Driven Approach: Strong ability to source, interpret, and apply intent data, account behavior insights, and market intelligence to inform marketing strategy.
• Communication & Personalisation: Proficiency in creating customised content and messaging that resonates with specific personas.
• Collaboration & Alignment: Adept at working with sales teams and regional marketing leaders to ensure marketing initiatives are well integrated and that they support overall business objectives.
• Project Management: Capable of managing complex, multi-account ABM initiatives with attention to detail and deadlines.
• Cybersecurity Knowledge: Familiarity with industry trends, challenges, and buyer behaviors in the cybersecurity space across the EMEA market is desirable.
• Platform Expertise: Proficiency in key ABM and marketing platforms. Ideally Bombora, Terminus, Salesforce, Marketo, Sendoso.
  We know that the best ideas and solutions come from multi-dimensional teams, reflecting a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, apply today.

THE ROLE

This role requires a blend of strategic thinking, creativity, data-driven decision-making, and effective collaboration to drive ABM success across high-value prospects and customers in the EMEA region. Rapid7 is in an early-stage for establishing ABM motions.

KEY RESPONSIBILITIES:

• ABM Strategy Development: Create and execute targeted, high-impact campaigns focusing on key accounts across EMEA, ensuring alignment with business objectives.
• Cross-Functional Collaboration: Partner with key stakeholders including sales, product, and demand generation teams to develop strategies that cater to high-value accounts.
• Intent & Data Management: Source, analyse, and disseminate intent data and other key account insights to regional marketing teams, ensuring the information is integrated effectively into local marketing plans.
• Campaign Execution and Management: Craft and implement multi-channel ABM programs (email, social, content, events) tailored to engage and convert target accounts.
• Performance Tracking & Reporting: Measure the effectiveness of ABM initiatives by tracking key metrics (e.g. account growth, engagement, pipeline contribution, ROI), articulating insights and outcomes to stakeholders.
• Stakeholder Engagement: Maintain alignment and open communication with internal stakeholders to maximise sales support and ensure successful campaign execution and follow-up.
  Rapid7 is a dynamic, fast-paced environment. We are looking for a vibrant, cross-functional collaborator who can successfully balance strategy with high-impact execution to deliver against our growth goals.