Growth Marketing Manager

at  Recora Inc

WHO WE ARE

We are innovators at heart. This driving force guides us to create, build, partner, and operate at the highest levels. We seek answers to some of the hardest problems in technology and healthcare and enjoy the process of finding unexplored solutions.
We’re a group of diverse, thoughtful and humble folks. Having worked in organizations of every size and shape, we know that people make or break teams. An open, ego-free and supportive culture is central to making the best team of people at Recora.
As a team, we love our work and love working together. We take ownership in Recora and strive to grow personally and professionally in service of our mission. Because we enjoy hard problems and value growth, we can celebrate both challenges and excellence in equal measure.
Job Title: Growth Marketing Manager
Classification: Full Time
Work Structure: Fully Remote
Shift: Standard Business Hours
Team: Marketing
Reporting to: Director of Product Management
Location: United States
Compensation: $75,000-$90,000 annually

ABOUT US:

Recora was founded in 2020 by seasoned digital health entrepreneurs. In past roles, we’ve founded and scaled high-growth startups, run large health systems, advised government programs, built technology you use every day, and provided healthcare for millions of lives.
We’re backed by leading VCs including SignalFire, Pear, GFC , 2048, Great Oaks, MGV and more. Over the last year, we’ve built the leading virtual cardiac recovery and management platform for members with cardiac conditions. For every member we serve, we add an average of five years to their lifespan.
We’re growing – fast. Our member base is doubling every month and we’re looking to 3x our team size quickly. This will allow us to scale nationally and accelerate product development across the continuum of heart health.

POSITION OVERVIEW:

We are seeking a motivated and detail-oriented Growth Marketing Manager to join our team and lead our member growth marketing. This role is crucial in managing marketing initiatives across our product, membership, and enrollment teams. The ideal candidate will be responsible for key growth metrics across enrollment and member engagement. This position offers an excellent opportunity to impact the lives of older adults seeking cardiac care and has significant growth potential.

EXPERIENCE & SKILLS:

• 3 - 7 years of experience in marketing, preferably in a startup environment
• Track record of creating and executing effective email, mail, SMS-based marketing campaigns
• Background in consumer/B2C marketing
• Previous experience working with older adults (65+) as a target audience a plus
• Knowledge of healthcare services a plus
• Experience with data analysis tools like MixPanel and Metabase
• Comfortability leveraging AI tools to optimize strategy and execution
• Ability to work independently and autonomously, taking proactive ownership of metrics and outcomes
• High level of comfort with ambiguity and a strong desire to jump in and experiment, then analyze and pivot as needed
• Strong understanding of marketing best practices and emerging trends
• Ability to prioritize and execute on work across various departments

• Own key enrollment and retention metrics
• Create, execute, and analyze outreach campaigns for potential members to meet weekly targets
• Identify and implement opportunities to expand reach and enrollment conversion
• Run experiments to drive enrollment and engagement metrics (e.g., campaign send time, message length, cohort targeting)
• Develop membership retention and growth initiatives
• Own marketing for the full patient journey, from onboarding to graduation and beyond
• Keep Recora top of mind for current members
• Analyze trends and anticipate patient needs, deploying marketing engagement strategies to drive retention and patient engagement
• Drive content creation and coordination
• Create personas and cohorts for prospective and current members based on intelligent segmentation and develop targeted campaigns
• Create and maintain a cohesive cross-departmental content calendar (e.g., holiday themes, Heart Health Month initiatives, etc.)
• Create in-app content to drive engagement with Recora
• Cultivate and maintain an internal brand voice and ensure consistency across all membership and enrollment campaigns
• Collaborate cross-functionally to support company-wide goals
• Work cross-functionally with our Product, Clinical Operations, and Partnerships team to align marketing efforts with organizational goals and timelines