Growth Marketing Manager

at  Vertice

Vertice is a rapidly expanding technology company on a mission to help businesses manage their growing spend on SaaS and cloud. Businesses are turning to Vertice to gain visibility and savings on their SaaS stack and cloud spend, taking advantage of pricing insights, trend data, smart dashboards and expert negotiators.
Founded by serial entrepreneurs, Roy and Eldar Tuvey, with a successful history of building SaaS startups, Vertice has already become one of the fastest growing vendors in the market. Following a remarkable 7x ARR growth in 2023, Vertice has raised a total of $51 million to date. The Series B funding round, announced in January 2024, aims to fuel global expansion and drive product innovation.
We’re well positioned to achieve our mission but we need the right people to ensure it happens. We’re looking to scale quickly but responsibly as we embark on an exciting new stage of growth. Headquartered in London, you’ll be joining a global company and working across talented cross-functional teams to drive innovation and make a significant impact.

REQUIREMENTS:

• 5+ years of strategic and tactical experience in demand generation in B2B SaaS.
• 3+ years of B2B content marketing experience, ideally with experience marketing to finance, procurement and tech decision makers.
• Evidence of improving conversion rates on websites, and from brand awareness through to final decision, resulting in evidence of pipeline growth
• Exceptional analytical, data and data modelling skills, plus the ability to share complex insights with stakeholders.
• Strong project management skills.
• Experience working with HubSpot, creating and managing GA4 reporting, and deploying Google Tag Manager is essential, and experience with LinkedIn and Google paid media platforms is useful.

YOUR ROLE AT VERTICE:

We operate in an extremely exciting but also competitive segment of the market. And to compete, we must deliver the right messages to the right audiences at the right time. That’s where you come in.
We have a great content team, producing compelling messages and assets in multiple media formats; a rapidly growing performance marketing team, who are putting this content in the right audience’s hands at the right time; a superb field marketing team who are creating reasons to engage with us online and offline; and a smart product marketing team who are helping our prospects and customers see the undeniable benefits of using our product over and above the competition.
But we need you to help us make sure we are making the most of every engagement and dollar.
The successful candidate will have done this before in B2B SaaS, and will be comfortable - if anything, excited - by this being both a strategic and tactical role.

RESPONSIBILITIES:

• Planning: plan and drive demand generation activity, overseeing it from execution to analysis.
• Campaign Creation: identify new inbound and outbound marketing activities that deliver a flow of qualified leads through offline and online channels, while monitoring ROI and optimizing CAC.
• Lead Delivery: deliver against monthly and quarterly lead generation targets
• Lead Nurturing: Take responsibility for moving leads through the buying decision process swiftly and in volume (working with the content, performance and BDR teams)
• Content: Support our content team with ideation and creation of content, ranging from longform reports to paid social ad copy.
• Conversion Rate Optimization: Identify core improvements that could be made to our online customer journey, from responding to an ad all the way to closed won.
• Account-Based Marketing: Research and develop effective value propositions and messaging for target accounts and verticals. Create and execute an ABM plan to ensure the delivery of high-value content at the optimal moment in an account’s discovery and sales journey, capturing and nurturing leads.
• Analysis: define success metrics, ensuring ongoing optimisation, and analyze marketing and sales data to develop insights and make recommendations on areas for optimisation to meet sales targets.