Growth Marketing/ Performance Marketing Manager (Remote) - Germany

at  Eye Security

Are you a data-driven Performance Marketing Manager with a passion for paid search and a track record of driving tangible results? If so, we’re searching for an exceptional candidate like you to help us digitally secure Europe. Since 2020, we have grown into a team of over 150 passionate professionals, all united by a commitment to combat digital threats. Irrespective of our success, we still want to retain a challenger spirit – especially in growth markets. So we’re looking for new ways to stand out and grab attention. If you’re ready to take on an exciting challenge, we want you on our team!

EXCELLENT WRITTEN COMMUNICATION SKILLS IN GERMAN TO OPTIMISE AD COPY TO DRIVE GREATER CONVERSIONS ARE ESSENTIAL.

• The ability to manage end-to-end campaign execution across email, paid media (social, search & display), organic search & social, delivering tangible results in terms of pipeline and revenue growth.
• Strong analytical skills and a data-driven approach to marketing, with a passion for testing and optimising campaigns to improve conversion rates (CVR) and cost per acquisition (CPA) metrics.
• A growth mindset with a willingness to take initiative, embrace challenges, and continuously learn and adapt in a rapidly evolving industry.

• Collaborating with the Demand Gen Director to develop and execute growth marketing and ABM campaigns across various digital channels including SEM, Email, Social, and Paid Media.
• Launching and optimising paid media initiatives to acquire new leads and generate pipeline at a sustainable CPA.
• Managing paid search campaigns across Google Ads and Microsoft Search to maximise ROAS.
• Managing our demand gen campaigns across LinkedIn ads, Meta and Capterra.
• Working closely with regional marketers and the Head of Partner Marketing to support campaign execution and alignment with overall business objectives.
• Partnering with sales to understand our ICP and running highly targeted ABM campaigns that drive engagement and conversion.
• Work with Hubspot to launch high-converting email campaigns, manage audience segmentation, and conduct campaign analysis for continuous optimisation.
• Leading efforts in implementing conversion rate optimisation (CRO) strategies across our website hosted on HubSpot and landing pages hosted on Wordpress.