Growth Marketing Specialist, iGaming

at  DraftKings

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

• Plan, execute and optimize paid media campaigns across audio and direct mail channels in support of our iGaming marketing groups.
• Utilize data analysis to measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally.
• Identify and execute A/B tests to draw insights critical for growth and optimization.
• Conceptualize new and innovative ads, collaborating cross-functionally with creative, brand, and product.
• Manage agency relationships across the audio and direct mail channels, briefing partners on channels goals, timelines, and budgets.
• Report on performance and share learnings with executives & the wider growth team.
• Lead day to day communication with external agencies and DSP partners.
• Work closely with our compliance and regulatory teams to ensure all marketing efforts follow state and federal regulations.