Growth Marketing Specialist

at  TextNow

We believe communication belongs to everyone. We exist to democratize phone service. TextNow is evolving the way the world connects and that’s because we’re made up of people with curious minds who bring an optimistic, yet critical lens into the work we do. We’re the largest provider of free phone service in the nation. And we’re just getting started.
Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere.
TextNow is looking for a driven, creative, and analytical Performance Marketing Analyst to join our Marketing team to support paid user acquisition efforts. In this role, you will work closely with paid channel managers across search, social and programmatic networks to help deploy advertising and acquire more customers for TextNow. This role primarily focuses on executing and analyzing digital media campaigns with an emphasis on paid search and programmatic networks.

• Support media buying, testing, and optimization efforts across paid channels
• Responsible for accurate and timely execution of media campaigns
• Produce and report on metrics and KPIs related to CPMs, CTRs, CPIs, LTV:CAC, etc.
• Stay up to date on SEM/PPC/paid UA industry trends and make recommendations that apply to TextNow
• Execute campaign analysis and testing across different sub functions of paid search (ad copy, landing page performance, audience, spend, etc.) to optimize performance
• Use digital analytics tools (Google Ads, Google Analytics, Tableau) as well as Excel and SQL to extract insights and make informed decisions for our paid campaigns
• Responsible for accuracy of reporting on paid media campaigns, including aggregating and QA’ing data from multiple sources
• Collaborate cross-functionally with internal counterparts in business analytics, brand marketing, data science, etc. and external counterparts at agencies and ad platforms.