Growth Product Manager - Activation (m/f/d)

at  Statista GmbH

REQUIREMENTS

With a strong background in product management focused on user activation, you thrive on complex growth challenges and enjoy working in a mission-driven environment. You’re self-sufficient, passionate about data, user psychology, and accelerating product value for every user.

• 5+ years in B2B product management or growth, with proven success in user activation or engagement.
• A record of success in enhancing key activation metrics through data-backed experimentation.
• Exceptional communication and influencing skills across technical and non-technical stakeholders.
• Very high degree of conviction and self-sufficiency proven by either a.) working in a tech-scaleup or b.) having operated in a tech-legacy dominated environment.
• Familiarity with product analytics tools (e.g., Amplitude, Mixpanel) and A/B testing methodologies.
• A genuine interest in understanding user behavior and refining product-market fit through activation.
• Technical assessment will be conducted during the hiring process.

ABOUT US

At Statista, we’re all about facts and data, that’s why we are the world’s leading business data platform.
By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions.
Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York and Tokyo. And we still have a lot of plans. Our constant growth does not only prove our success, but also keeps creating new development and career opportunities for our employees.
At Statista we value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters – keep writing it as part of our team.
Are you ready to join us?

As Growth Product Manager - Activation, you’ll lead the tactical implementation & strategy to transform new sign-ups and subscribers into fully engaged users, optimizing their journey from the first click through habitual use. Reporting to the VP of Marketing & Growth, you’ll create and continuously optimize a seamless and impactful onboarding experience, define activation metrics, and identify new high-impact opportunities to drive growth across our platform.

• Owning the automated onboarding experience, developing strategies to convert users into engaged customers through continuous testing and iteration.
• Designing data-driven activation strategies to minimize onboarding friction and maximize early user value.
• Collaborating with cross-functional teams (product, engineering, UX, marketing) to implement user-centric product-led activation tactics.
• Analyzing user data to pinpoint journey bottlenecks, experimenting with solutions to boost activation rates.
• Reporting on activation metrics, deriving insights, and driving alignment with company-wide growth goals

As Growth Product Manager - Activation, you’ll lead the tactical implementation & strategy to transform new sign-ups and subscribers into fully engaged users, optimizing their journey from the first click through habitual use. Reporting to the VP of Marketing & Growth, you’ll create and continuously optimize a seamless and impactful onboarding experience, define activation metrics, and identify new high-impact opportunities to drive growth across our platform.

• Owning the automated onboarding experience, developing strategies to convert users into engaged customers through continuous testing and iteration.
• Designing data-driven activation strategies to minimize onboarding friction and maximize early user value.
• Collaborating with cross-functional teams (product, engineering, UX, marketing) to implement user-centric product-led activation tactics.
• Analyzing user data to pinpoint journey bottlenecks, experimenting with solutions to boost activation rates.
• Reporting on activation metrics, deriving insights, and driving alignment with company-wide growth goals.