Head of Acquisition of small business

at  Danske Bank

Are you ready to lead our efforts in acquiring new smaller business-banking customers at scale in the Nordics and implementing a portfolio of effective multi-channel acquisition strategies? At Danske Bank, we’re looking for a proactive Head of Acquisition who thrives in a fast-paced, evolving marketplace with an entrepreneurial mindset.

OUR IDEAL CANDIDATE

We are looking for a colleague with a creative mindset and the agility to quickly adjust acquisition activities. We expect you to be driven in stakeholder management and lead projects from start to finish.

We expect that you:

• Have minimum of 5 years’ experience in B2B/B2C volume sales, with a demonstrated experience with developing effective sales funnels and implementing marketing automation programs.
• Are used to operate with an agile/MVP approach.

• Are highly self-driven, capable of working in a time-sensitive setting and committed to continuous improvement.Act as a teamplayer with the ability to exhibit patience in both short-term and long-term scenarios.

• What we offer:
  You will get the opportunity to shape and develop a crucial area of Danske Bank’s business with potential for significant impact. In other words, step into a role where your contributions truly matter for executing our strategic and commercial ambitions. You will be a part of a diverse and rewarding position, set within international atmosphere. We offer an attractive salary and benefits package, coupled with great opportunities for personal and professional development.

As the Head for Acquisition in Business Direct, you play a crucial role in attracting new customers for small businesses across Denmark, Sweden, Norway, and Finland. You will be developing and executing innovative strategies to attract through various channels, ensuring a constant flow of customers. The position is based in Copenhagen but will entail some travelling as part of the job.

Key responsibilities:

• Lead and manage top-funnel sales activities, utilizing a combination of web and phone-based approaches.
• Design and oversee marketing automation programs to enhance lead generation and customer engagement.
• Conduct experiments to test new acquisition tactics, scaling successful initiatives and discontinuing less effective ones

• Collaborate with multiple stakeholders at all levels from various fields within Danske Bank to drive transformation of our mass-acquisition performance and align with the strategic objectives for the small business segment.Influence IT prioritization to secure technological support for our acquisition initiatives.