Head of Alternatives Marketing

at  BNY Mellon

Overview
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.
We’re seeking a future team member for the role of Head of Alternatives Marketing to join our Segment Marketing team. This role is located in New York City (Hybrid).
The Head of Alternatives Marketing is a senior leader responsible for driving strategic marketing initiatives within the alternatives segment. This role is crucial for positioning the firm as a leader in alternatives, which includes private equity, hedge funds, real estate, infrastructure, and other non-traditional investment strategies. The ideal candidate will have a deep understanding of the alternatives space, strong leadership capabilities, and a proven track record in developing and executing targeted marketing strategies that drive growth, client acquisition, and retention.

EMPLOYER DESCRIPTION:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world’s financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It’s the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

IN THIS ROLE, YOU’LL MAKE AN IMPACT IN THE FOLLOWING WAYS:

Strategic Marketing Leadership
Develop and implement a comprehensive marketing strategy for the alternatives segment, aligning with the firm’s overall business goals
Collaborate with executive leadership, product, sales, and investment teams to develop a unified go-to-market approach
Client Acquisition & Retention
Lead the development of tailored messaging and value propositions that resonate with both GPs and LPs in alternatives
Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI
Brand Positioning & Thought Leadership
Establish and enhance the firm’s brand presence in the alternatives market, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader
Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise

TO BE SUCCESSFUL IN THIS ROLE, WE’RE SEEKING THE FOLLOWING:

15+ years of product marketing
Experience with B2B and B2B2C marketing programs
Highly analytical mindset and attention to key metrics
Ability to run experiments and continuous testing in order to optimize performance
Agile approach to growth marketing and the ability to punch through ambiguity
Overall track record of professional and academic success
Experience in building, leading and motivating teams while collaborating in a matrixed organization
At BNY, our culture speaks for itself. Here’s a few of our awards:
America’s Most Innovative Companies, Fortune, 2024
World’s Most Admired Companies, Fortune 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
Best Places to Work for Disability Inclusion , Disability: IN – 100% score, 2023-2024
“Most Just Companies”, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
Bloomberg’s Gender Equality Index (GEI), 2023