Head of Audience Data (Work from Home)

at  Key Media

We are a leading global media company with a portfolio of award-winning B2B publications and events, focusing on international business and industry trends. Our titles provide cutting-edge news, analysis, and insights to business leaders worldwide.
The Head of Audience Data will oversee the management and enhancement of our audience databases, develop strategic data initiatives, and collaborate cross-departmentally to drive engagement and support business objectives. This role requires a blend of technical expertise, strategic thinking, and leadership skills to manage a team responsible for data maintenance, audience segmentation, and data-driven insights.

QUALIFICATIONS:

• Bachelor’s degree in Data Science, Marketing, Business Administration, or a related field; advanced degree preferred.
• Minimum of 5 years of experience in data management, audience development, or a related role within the media industry.
• Minimum of 2-3 years of experience in a managerial role
• Proven experience with Customer Data Platforms (e.g., Lytics) and CRM systems.
• Strong understanding of data privacy regulations and best practices.
• Excellent analytical, organizational, and leadership skills.
• Effective communication and collaboration abilities, with experience working cross-departmentally.
• Proficiency in data analysis tools and software.

ABOUT US

In just over 20 years, Key Media has grown from the launch publisher of a B2B magazine to a global business media company with an ever-growing portfolio of market-leading products. Key Media prides itself on its entrepreneurial culture, creating innovative products for the industries in which we operate.
The organisation’s products operate across key business verticals including Financial Services, Legal, Education, Property and Human Resources, bringing product providers and business communities together through print media, events and online channels. Key Media has an unquestioned reputation for delivering high-quality, timely information in whatever format best suits our customers.
“We believe there are no forms of media too old to thrive or too young to explore. We are always adapting and developing and looking for ways to improve our quality and expand our presence within our markets.”
We can’t wait for you to see what makes us special! See what it’s like to work at Key Media by watching this video

Data Strategy and Cross-Department Synergy:

• Design and maintain a data dictionary and hierarchy to standardize data collection and prioritize data points.
• Create and manage a comprehensive data map detailing all points of data collection, flow through systems, processing points, and data outputs.
• Develop multi-step profile-building campaigns to enrich subscriber data over time, enhancing the depth and quality of audience information.
• Coordinate with research and awards teams to optimize data collection calendars, reducing survey fatigue and improving engagement.

Data Innovation and Commercial Data Strategy:

• Collaborate with sales leaders to identify new data requirements and evaluate audience development opportunities.
• Spearhead internal and external communications regarding data definitions, audience sizes, and segmentations, ensuring clarity and consistency.
• Develop and execute AI strategies to derive actionable insights, focusing on identifying new product opportunities and enhancing subscriber engagement through personalized content.
• Evaluate and source new data vendors and partners to enhance first-party data capabilities.

Audience Management:

• Manage existing Audience Manager and develop team structure to support expanding audience objectives
• Serve as the owner of the Customer Data Platform (CDP), managing all audience segments for both commercial and internal use.
• Collaborate with sales, marketing, and editorial teams to fulfill segment requests and adjustments, ensuring alignment with business objectives.

Database Maintenance:

• Lead a remote team responsible for maintaining the accuracy and integrity of email and print databases, including the removal of outdated contacts, merging duplicate accounts, and ensuring data completeness and standardization.
• Oversee strategic list expansion projects and new database development that is aligned with commercial needs and audience engagement objectives
• Implement ongoing data hygiene training for end-users and conduct regular audits of data entry processes.

Managerial Responsibilities:

• Design and manage the data team’s organizational structure to effectively meet strategic goals.
• Manage relationships with data vendors, including subscriptions and partnerships, ensuring alignment with company objectives and maximizing ROI.
• Collaborate closely with IT and Digital Product teams on continuous improvement of enterprise data infrastructure