Head of Blog (Corporate Media)

at  SumSub

Sumsub is the one verification platform to secure the whole user journey. With Sumsub’s customizable KYC, KYB, transaction monitoring and fraud prevention solutions, you can orchestrate your verification process, welcome more customers worldwide, meet compliance requirements, reduce costs and protect your business.
Sumsub has over 2,500 clients across the fintech, crypto, transportation, trading and gaming industries including Bitpanda, Wirex, Avis, Bybit, Huobi, Kaizen Gaming, and TransferGo.
As Head of Blog (Corporate Media) , you’ll drive Sumsub’s content strategy, transforming our blog into a high-impact corporate media platform. Through strategic editorial initiatives, you’ll position Sumsub as the go-to source for best practices in verification, compliance, and fraud prevention, growing The Sumsuber beyond a corporate blog to a trusted media source. The ideal candidate is a seasoned content leader with a passion for storytelling, a strategic mindset, and a drive to deliver engaging, relevant content at scale.

Transform Blog into Corporate Media: Shift The Sumsuber into an interactive, journalistic-style platform with a strategic focus on redefined content pillars and community-building.
Content Strategy & Planning: Collaborate with SEO, product marketing, and design teams to develop a content roadmap that aligns with Sumsub’s goals, generating fresh ideas for blogs, guides, and thought leadership pieces.
Editorial Oversight: Manage the entire content lifecycle, from ideation to publication, ensuring all content is on-brand, consistent in style, and error-free. Work closely with the Managing Editor and Brand Copy Lead.
SEO & Content Optimization: Partner with the SEO team to drive organic growth through best practices for on-page SEO, keyword strategy, and content optimization. Regularly review content performance metrics to refine the content strategy.
External Publishing: Plan, create, and publish content on external platforms such as Medium, Quora, and others to broaden reach. Experience with proven success stories on these platforms is essential.
Expert Recruitment & Development: Recruit and nurture relationships with thought leaders, key opinion leaders and partners for contributions, and collaborate closely with in-house compliance and product experts to create authoritative content.
Cross-Functional Collaboration: Work with product marketing, regional marketing, designers, project managers, and other internal stakeholders to create high-quality content. Coordinate with the communications and growth teams to optimize distribution, introduce new formats, and build community.
Content Research & Development: Conduct thorough research on industry topics, interview internal and external experts, and stay informed on trends to produce insightful, impactful content.
Team Management: Lead and mentor a team of 2 content writers and 1 SEO content freelancer, providing guidance and support.
Process Management: Oversee a streamlined editorial workflow, managing multiple projects simultaneously to meet deadlines and improve content production efficiency.
Content Optimization: Regularly audit and update content to align with SEO goals and evolving customer needs.