Head of Brand and Marketing Communications

at  Edwards Ltd

HEAD OF BRAND AND MARKETING COMMUNICATIONS

Functional area: Communications
Country: UK - United Kingdom
City: Clevedon or Burgess Hill
Company name: Edwards Ltd
Date of posting: Oct 16, 2024
Mission/Purpose of the Job :
This is a new role designed to combine into one overall area of responsibility the Brand and Marketing Communications strategy and execution for the three semiconductor divisions. The mission of the Head of Brand and Marketing Communications will be to bring greater efficiencies and better alignment in the way we interact and communicate with our stakeholders both internally, and externally with our customers / the market, the industry as a whole, and the wider community. They will create, manage and deploy the global brand strategy and marketing communications plan in support of the three semiconductor divisions to create an environment that continues to drive & maintain the Edwards brand and other semiconductor brands forward in support of our Objective, Goals, Strategy and Measurement, OGSM. They will also be responsible for the continued maintenance of the Edwards brand as a whole, working with stakeholders across the Vacuum Technique Business Area to gain alignment

SKILLS / KNOWLEDGE / EXPERIENCE

• Bachelors degree in relevant discipline (marketing, brand, creative) and marketing qualification (or equivalent experience)
• Fluent in English both oral and written.
• >10 years’ experience in brand and marketing communications -
• Delivering the strategic brand strategy at corporate & business level.
• Development & deployment of marketing plans and marketing communication plans in a customer facing environment, ideally, a B2B environment
• Managing >$2.5M budget
• Experience of managing teams and stakeholders across a diverse global organization in a matrix reporting environment

• Collaborate across the business to define and evolve the Edwards brand strategy and identity, and create, maintain and clearly articulate our brand vision
• Lead the quarterly Edwards Brand Council to identify areas for resolution and development
• In liaison with VPs Marketing, support all semiconductor brands acquired through integration, providing input on integration process, developing brand identity requirements that differentiate and solidly position all our brands in the marketplace
• Work closely with HR and Communications to align the Edwards brand and the Atlas Copco Vacuum Technique culture to develop an Edwards employer brand
• Consistent measurement, robust analytics and focus on results to continuously improve effectiveness and ROI of brand
• Manage and evolve the marketing communications structure through a business partnering approach to effectively support semiconductor VPs Marketing with the creation and timely execution of marketing communication plans in support of strategy, product plans and market share gain targets
• Develop digital marketing communications strategy for the deployment of key marketing communications campaigns, working with Head of Digital Communications to ensure efficacy and evolution of associated social platforms and website
• Mentor and support regional customer centres in creating Marketing Communication plans that support the regional business & key account objectives, including the development of digital marketing targets and campaigns
• Overall responsibility for external-facing Edwards brand content such as product labelling, logos, campaign look and feel